The Numbers You’ve Been Watching For

With Subscription Video Track, you’ll get title-level insights about the movies and TV content U.S. consumers — including kids — are watching on SVOD. It combines behavioral insights, household demographic data, and rich, title-level metadata. You can analyze how much of a particular TV series viewers watched, explore the related content being consumed, and track other longitudinal trends.

Get detailed information not available anywhere else! You’ll benefit from a top-title view with filters for time period, demographics, U.S. Census region, and title metadata (e.g., genre, distributor, etc.). Plus, you’ll see household demographic analysis at the title level and TV series analysis, featuring calculations for overall viewership, episode viewership, total episodes, and how much of the series or season has been viewed. Title comparison views, correlation reporting, and custom-coded data fields make it easier than ever to track what people are watching.

We’re here to support your business as you strive for data-driven growth.

Questions? Contact your NPD account representative, call us at
866-444-1411, or email contactnpd@npd.com.