The Latest TV Service Trends

As more consumers cut the cord, and as streaming video proliferates through new subscription and ad-based services, you need to understand rapidly changing consumer behavior. Our TV Switching Study tracks changes in the ways U.S. consumers view and buy video content. It’s the data and deep industry insight you need in order to make data-driven business decisions.

The study explores the latest viewing trends, with an in-depth view of TV services and transactional video usage, to pinpoint the reasons consumers’ habits are changing. It shows you the video services they are switching from and to, how and when they signed up, and the services that are growing and declining. You’ll also learn about the current and future effects of the COVID-19 public health crisis on video viewing behavior.