Your roadmap to uncover licensing opportunities in the U.S. book market
Explore beyond your own data to identify new growth opportunities
As the entertainment marketplace becomes increasingly competitive across categories, books featuring popular characters from movies, TV, games, toys, and lifestyle brands are a key component of growth. Our new U.S. Licensed Book Market Service gives you access to best-in-class data on quarterly branded book sales using NPD BookScan™, the gold standard in point-of-sale (POS) tracking for the publishing market.
- See quarterly performance of the top 200 U.S. licensed book properties.
- Uncover the highest-growth new entries to the U.S. licensed book market.
Explore the latest insights on licensed data in U.S. books:
More than 1 in every 4 kids’ books sold is licensed
133.5M Units (+9% vs. 2020)
$2.1B (+8% vs. 2020)
- Bluey
- Pokémon
- Little Blue Truck
- Minecraft
- Raya and the Last Dragon
Source: The NPD Group/NPD BookScan™ License Reporting, 52 WE January 1, 2022
- Harry Potter
- National Geographic
- Disney
- Star Wars
- Paw Patrol
Source: The NPD Group/NPD BookScan™ License Reporting, 52 WE January 1, 2022
HERE’S WHAT WE SEE
"Licensing is a crucial segment of the book publishing business, especially where kids are concerned.”
In today’s connected world, kids will follow their favorite characters across many types of media, and in a noisy shopping environment, a familiar character is often an easy pick for both parents and kids looking for the next book purchase. Traditionally, books have been a fertile source for film and TV properties. However, now licensing is just as likely to happen in the other direction. By bringing popular licenses from other platforms into books, license owners can more easily and cost-effectively extend their branding into another high-value format.”
Kristen McLean
Industry Analyst, U.S. Books
The NPD Group
Learn More
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