The NPD Group - Behind Every Business Decision

Eating Patterns in America

Everything you need to know about food and beverage consumption in the U.S., to support your data-driven growth

Learn More

Complete this form to hear from NPD.

Exclusive Report

For 35 years, The NPD Group’s Annual Report on Eating Patterns in America has been the definitive source for detailed information on eating and drinking habits in the United States. It provides in-depth insight into actual consumption behavior — and, more importantly, it shows you how that behavior is changing over time. Given the ways COVID-19 has disrupted the how, what, and why behind food and beverage consumption decisions, understanding behavior changes is critical.

Complete the form to hear from NPD

Eating Patterns in America gives you the deepest and most comprehensive view of in-home and away-from-home food and beverage consumption. It also explores how world health and nutrition trends, demographic shifts, and economic factors affect the food and foodservice industries.

Go to form

Questions? Contact your NPD account representative, call us at 866-444-1411, or email