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Eating Patterns in America

Everything you need to know about food and beverage consumption in the U.S., to support your data-driven growth

Exclusive Report

Changes in consumer behavior continue at a dizzying pace. Eating Patterns in America from The NPD Group chronicles these changes, informed by the most diverse and comprehensive range of data assets assembled into a single resource. It provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead. Get the deepest food and beverage consumption data, plus expert analyst insight on how health and nutrition trends, demographic shifts, economic factors, and more affect the retail food, foodservice, and home industries.

Inside EPA with Industry Analyst Darren Seifer:

Consumers Prioritize Protein

In this video, we take a look at America's protein consumption habits. We explore the various sources of protein Americans consume and see how our eating habits have changed over time.

Health & Wellness in America

Americans are always on the lookout for innovative ways to eat better. In this video, we explore one surprising approach many people are turning to.

Eating Patterns in America gives you the deepest and most comprehensive view of in-home and away-from-home food and beverage consumption. It also explores how world health and nutrition trends, demographic shifts, and economic factors affect the food and foodservice industries.

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Questions? Contact your NPD account representative, call us at 866-444-1411, or email contactnpd@npd.com.