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Health Aspirations and Behavioral Tracking Service

Stay ahead of emerging trends with insights that link what consumers are trying to achieve with their actual consumption behaviors.

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Complete this form to learn more about the new Health Aspirations and Behavioral Tracking Service.

Exclusive Insight

The Health Aspirations and Behavioral Tracking Service delivers the information you need in order to develop effective growth strategies for your current portfolio and identify opportunities for innovation.

We link the continuous capture of actual consumption habits from National Eating Trends® (NET®) to consumers’ wellness goals and strategies. You can use this integrated, holistic view to determine which behaviors represent opportunities for your portfolio.

The service is designed to support growth strategies, providing insight into the emerging consumer health trends that matter to your business. You can use it to identify marketplace opportunities based on how consumers are acting on their wellness goals and where consumers’ habits are falling short of their goals and aspirations. It’s a new resource for informing your messaging and product positioning to align with consumers’ health-related needs and interests.

Complete the form to learn more about the new Health Aspirations and Behavioral Tracking Service  

Questions? Contact your NPD account representative, call 866-444-1411, or email contactnpd@npd.com.