The NPD Group - Behind Every Business Decision

NET Shopper Connect

Win at retail — understand the consumer-driven why behind the buy

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Exclusive Insight

Present the complete path-to-purchase story to your retail customers by integrating our continuous in-home consumption and shopper behavior information with your other data sources. National Eating Trends® (NET®) Shopper Connect links the consumer needs that drive purchase behavior to channels and retailers so you can tailor your story when speaking with your customers. It’s an innovative way to become the knowledge leader in your category — and win at retail.

Complete the form to hear from NPD

See details about the behaviors, need states, health concerns, and meal dynamics that influence food and beverage consumption and, ultimately, purchasing decisions. All of your consumer targets are covered: general population, age/generational demographics, households with children, single-member households, SNAP and/or WIC participants, and more.

The deep data, cross-database viewpoints, and expert perspectives in our Shopper Connect service can help.

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Questions? Contact your NPD account representative, call 866-444-1411, or email