U.S. Kids’ License Tracker

Cross-industry report provides insight into spending on licensed products for kids up to age 14

Now you can explore U.S. consumers’ spending on licensed products — going beyond toys — and find out how spending varies by 17 key industries. The NPD Group’s U.S. Kids’ License Tracker takes the guesswork out of product development and marketing decisions related to licensed products for children up to age 14.

You need to monitor performance in the market and make more informed licensing decisions. This service provides the consumer information you need to benchmark how spending is happening among existing licenses, explore your target market, and uncover why they buy. It’s also useful for managing the roll-out strategy for a new license across retailers and industries — a must-have for any company creating intellectual properties for kids. And it’s from the leader in the kids’ space across industries.

Industry Coverage

  • Health & beauty products
  • Home products excluding furniture
  • Party supplies or costumes
  • School supplies
  • Sporting goods
  • Toys, games, or puzzles
  • Video game console/portable hardware or accessories
  • Video game software or accessories
  • Apps or in-app purchases
  • Arts & crafts
  • Baby gear
  • Books
  • Clothing
  • Consumer electronics or accessories
  • DVD/Blu-ray or digital video (movies, TV shows)
  • Footwear
  • Fashion accessories

Learn more about kids’ licensing across industries >

Complete the form for details.

The U.S. Kids’ License Tracker equips you to...

  • Monitor the share of competitive licenses across categories and channels to stay informed about the competitive landscape
  • Help retailers make the right decisions about advertising, promotions, and shelf space based on the importance of your license to their specific shoppers
  • Support your pitch to licensees by proving how your license ranks against the competition or is a better solution for their target age
  • Refine your license’s positioning by understanding how it differs from your competition and leverage those differences


Questions? Contact your NPD account representative,
call us at 866-444-1411, or email contactnpd@npd.com.

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U.S. Kids’ License Tracker

Complete this form to receive more information about the U.S. Kids’ License Tracker.