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Cross-platform Inventory Insights

Understand the SVOD ecosystem

As video streaming’s importance continues to grow, it has never been more critical to maximize engagement across key content segments and allocate resources that help retain and acquire new audiences. The SVOD Marketplace Report helps you understand how your platform or content fits into the larger streaming ecosystem. It ties actual viewership to the program inventory on major SVOD platforms so you can understand the types of content platforms are investing and divesting in to uncover opportunity.

Titles by Show Type, Q3 2021

Total Platform Viewing, Licensed vs. Original, Q3 2021

Licensed Series Impact

While the number of licensed series viewed on Netflix declined 11% since January 2021, they remain over four times more productive than licensed series viewed on other platforms.

Rating Reveals Opportunity

Based on average views per titles, young children’s series (TV-Y, TV-Y7, TV-G) rank as the most-productive programs on Netflix and Amazon Prime Video.

Most-productive Genres

The top three most-productive segments on Hulu are animated, crime drama, and reality.

Source: The NPD Group/SVOD Marketplace Report, January – September 2021

What is available in the SVOD Marketplace Report?


Program Inventory and Viewing Trend
  • Compare content-mix investments across major streaming platforms
  • Analyze content productivity
  • Review opportunity gaps

Program Inventory Evolution
  • Uncover investment shifts across each streaming platform
  • Analyze the impact of inventory changes
  • Monitor program inventory changes over time by service and segment

Key Metrics

Service Coverage: Netflix, Hulu, Amazon Prime Video (SVOD only)
Measures: Count of titles, views, views per title
Time Periods: Monthly with the ability to aggregate
Attribute Granularity: Show type, genre, rating, original vs. licensed

Learn More

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Questions? Contact sheryl.harkins@npd.com