As video streaming’s importance continues to grow, it has never been more critical to maximize engagement across key content segments and allocate resources that help retain and acquire new audiences. The SVOD Marketplace Report helps you understand how your platform or content fits into the larger streaming ecosystem. It ties actual viewership to the program inventory on major SVOD platforms so you can understand the types of content platforms are investing and divesting in to uncover opportunity.
While the number of licensed series viewed on Netflix declined 11% since January 2021, they remain over four times more productive than licensed series viewed on other platforms.
Based on average views per titles, young children’s series (TV-Y, TV-Y7, TV-G) rank as the most-productive programs on Netflix and Amazon Prime Video.
The top three most-productive segments on Hulu are animated, crime drama, and reality.
Source: The NPD Group/SVOD Marketplace Report, January – September 2021
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