The NPD Group - Behind Every Business Decision

Viewer Behavior in Focus

Improve SVOD audience engagement, maximize usage, minimize churn risk, and foster search and discovery.


Complete this form to get our new infographic, Setting the Scene: SVOD Engagement.


Video viewing behavior is evolving along with consumers’ stay-at-home habits. You can explore the latest viewing trends with our new TV Switching Study. It gives you an in-depth view of TV services and transactional video usage, pinpointing the reasons consumers’ habits are changing so you can make data-driven decisions with confidence.

GET OUR NEW INFOGRAPHIC: Setting the Scene: SVOD Engagement

Discover the devices consumers use to watch video, the video services they are switching from and to, how they sign up, and why.

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Questions? Contact your NPD account representative, call Sheryl Harkins at 312-282-3266, or email