The NPD Group - Behind Every Business Decision

2020’s Top Performers

Revealing the office supplies industry’s top-performing brands …

We're looking forward to the future with optimism, but also with an understanding that COVID-19's impact has altered how we work, learn, and shop. Despite these challenges, we’ve noted some bright spots in the industry. In addition, our analyst’s forecast calls for +3% growth in 2021 and a strong back-to-school season.

Looking ahead, the question is how to plan for the future.

Get the whole story from Industry Analyst Leen Nsouli as she looks ahead to 2021.


2020’s Top Performers Across Key Categories

Below are the overall top-performing brands of 2020 across key office supplies categories, based on U.S. growth in market share over the previous year, shown by our Retail Tracking Service.

(Hover to reveal winners!)

Writing Instruments

Winner: Sharpie

Self-stick
Notes

Winner: Post-it

Dated
Products

Winner: Blue Sky

Presentation/
Reference

Winner: Ubrands

Specialty
Tape

Winner: Gorilla Glue

Mail/Ship

Winner: Uboxes

Shredders

Winner: Aurora GB

Office Supplies
"After a challenging year for the office supplies industry, we are happy to take this opportunity to celebrate 2020’s top-performing brands. Congratulations on your success. We wish everyone a healthy and successful year ahead."

Tia Frapolli
President, Office Supplies
The NPD Group

Source: The NPD Group/Retail Tracking Service, 52 WE January 2, 2021

Learn more. Connect with your NPD account representative, call 866-444-1411, or email contactnpd@npd.com.