New Games Industry Growth Record Set in October

October 2018 U.S. consumer spending across video game hardware, software, accessories, and game cards grew a whopping 73% compared to last year. All categories posted increases, with sales of PC and video games software more than doubling. Here’s a closer look.

A record-setting month

October 2018 sales hit $1.55B, the highest total spending in October since NPD began tracking the industry in 1995.

The previous high was $1.36B, reached in October 2008.

YTD spending across categories reached $10.5B rising 21% compared to the same period in 2017.

This is the highest YTD total spend achieved since 2010!


YTD console, portable, and PC games software spending reached $4.8B in October, up 16% vs. last year.

That's the highest YTD spending level since 2011.

Best-Selling Titles:

Call of Duty:
Black Ops IIII

Red Dead
Redemption 2

Assassin's Creed:


YTD spending increased 19%, reaching $2.7 billion.

Playstation 4 was October's best-selling hardware platform in both units and dollars.

Accessories and Game Cards

Year to date, accessories and game cards spending has grown 54% over last year.

Headsets and headphones spending was up 87%, while gamecard spending increased 31%.

The NPD Group delivers monthly point-of-sale data on U.S. video games industry sales of new physical-game retail purchases and full game downloads from participating publishers on PlayStation, STEAM, and Xbox platforms.

Source: The NPD Group/Games Total Physical Sales, October 2018