Our industry-leading point-of-sale (POS) data is unparalleled in measuring market size, share, and trend over time.
Leveraging an omnichannel panel of 150,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that’s changing over time.
In addition to sell-through information, we offer supply chain detail in the foodservice industry for a broader view of the trends shaping your business.
The 8 million nationally-representative interviews we conduct each year measure consumers’ purchasing behavior and attitudes across retailers and channels.
Checkout Buyer Analytics
Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.
Forecasting and Future of Series
Guide strategy with sales forecasts and forward-looking industry insights. Reports are available for the food, apparel, footwear, office supplies, home, technology, and toys industries.
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Building upon our Retail Tracking Service, we offer a number of tailored data-reporting solutions. Customize categories, geographies, retailer universes, metrics, and attribute clusters.
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Leveraging our unmatched data assets and industry expertise, we deliver actionable insights to help companies boost their bottom line.
Our advisors and analysts offer strategic counsel to many of the world’s largest brands and retailers and are frequently quoted in the press. They provide fact-based narratives to help companies address their biggest challenges.
OUR EXPERTS HELP CLIENTS
- Capitalize on growth opportunities
- Identify best practices across the total retail environment
- Develop strategies to win market share
HOW WE HELP
NPD’s CREST® data provides exactly the insights we need
“Our industry is a competitive, multi-faceted industry. NPD’s CREST® data provides exactly the insights we need to understand this increasingly complex marketplace. It has been an invaluable asset for a number of years. It is an unparalleled resource for understanding consumer behavior within our industry. NPD’s CREST informs our strategic planning and is one of our key sources for performance measurement.“
Director of Market Intelligence, McDonald’s USA