Best-in-class Data

Retail Tracking

Our industry-leading point-of-sale (POS) data is unparalleled in measuring market size, share, and trend over time.

Checkout Omnichannel

Leveraging an omnichannel panel of 150,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that’s changing over time.

Distributor Tracking

In addition to sell-through information, we offer supply chain detail in the foodservice industry for a broader view of the trends shaping your business.

Consumer Tracking

The 8 million nationally-representative interviews we conduct each year measure consumers’ purchasing behavior and attitudes across retailers and channels.

Prescriptive Analytics

Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

Forecasting and Future of Series

Guide strategy with sales forecasts and forward-looking industry insights. Reports are available for the food, apparel, footwear, office supplies, home, technology, and toys industries.

Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

Analytic Reporting

Fueled by our point-of-sale store level data, we offer a number of more granular data-reporting solutions. Define geographies, sales territories, categories, retailer universes, channels, and attributes that highlight growth opportunities.


Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

Industry Expertise

Leveraging our unmatched data assets and industry expertise, we deliver actionable insights to help companies boost their bottom line.

Our advisors and analysts offer strategic counsel to many of the world’s largest brands and retailers and are frequently quoted in the press. They provide fact-based narratives to help companies address their biggest challenges.

  • Capitalize on growth opportunities
  • Identify best practices across the total retail environment
  • Develop strategies to win market share


NPD’s CREST® data provides exactly the insights we need

“Our industry is a competitive, multi-faceted industry. NPD’s CREST® data provides exactly the insights we need to understand this increasingly complex marketplace. It has been an invaluable asset for a number of years. It is an unparalleled resource for understanding consumer behavior within our industry. NPD’s CREST informs our strategic planning and is one of our key sources for performance measurement.

Mitch Canada
Director of Market Intelligence, McDonald’s USA