You have opportunities. You face threats. What you need are smart, quantifiable methods of distinguishing one from the other and maximizing your chances of success. Our Advanced Analytics for the foodservice industry are developed by a team of senior leaders with extensive experience helping clients predict areas of risk and growth to improve marketing and product development. We’ve been tracking every aspect of the foodservice industry for more than 40 years, from sizing gaps and opportunities, to assessing your market share, to determining what operators actually buy, and tracking consumer purchasing trends over time. We combine consumer information, industry expertise, and custom survey research with advanced research techniques and methodologies to explain the “why behind the buy.” Through modeling we offer insight into what will happen in the future, not just what has happened in the past.

Explore Our Suite of Advanced Analytics:

Concept Testing

  • Evaluate concept appeal 
  • Differentiate winning concepts
  • Measure success potential


  • Improve demand planning and shape your strategy
  • Prepare for short term (non-causal)
  • Plan for long-term trends (cohort methodology)

Key Drivers

  • Reveal what’s driving a change in performance for a category 
  • Evaluate and quantify performance drivers to uncover new opportunities for growth

Market Sizing

  • Measure the size of the prize for a foodservice category with Category Sizing
  • Evaluate sizing by channel
  • Understand the future trajectory of the category


  • Link your existing strategic segments to our consumer trackers
  • Create your own proprietary segmentation using need states, occasions, or attitudes

SupplyTrack Advanced Analytics

  • Category Sizing 
  • Purchase Dynamics
  • Source of Volume
  • Market Basket