You have opportunities. You face threats. What you need are smart, quantifiable methods of distinguishing one from the other and maximizing your chances of success. NPD’s Advanced Analytics group includes a team of senior leaders with extensive experience developing and delivering advanced analytics that help clients predict areas of risk and growth to improve marketing and product development.
We combine NPD POS and consumer information, industry expertise, and custom survey research – then add state-of-the-discipline research techniques and methodologies to explain the “why behind the buy.” Through advanced modeling we offer insight into what will happen in the future, not just what has happened in the past.