“NPD’s Checkout data has been instrumental in SodaStream’s effort to transition to a fact based selling organization. Utilizing NPD’s Checkout data has allowed us to better understand buyer demographics, spending behavior, channel interaction and retailer leakage. More importantly, our teams are using this information to identify opportunities and implement new programs with our retail partners. The NPD Checkout team has been a true partner in tailoring the data to our specific business needs and calling out meaningful, action-oriented insights.”

“NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box.”

“NPD’s Checkout data has been beneficial in helping both our retail partners and internal stakeholders understand and quantify the opportunities around retailer and brand share of wallet and leakage. Working with the Checkout team, we have identified opportunities and devised solutions that can help our retail partners convert customers to purchase additional categories within their stores to increase loyalty and spend with those customers.”

“Our ability to understand our customers and address key business issues has been elevated by NPD’s Checkout data. We have taken our customer targeting to a new level, as we now have a deeper understanding of our customers’ behaviors with our brand and how they interact with our key competitors. With this knowledge from Checkout, we identified specific opportunity gaps within our business and developed targeted innovation to drive growth in our highly competitive business.”