Use Buyer Analytics For:


Track your brand health and identify competitive threats. Discover how to optimize pricing and promotions, manage churn, and find opportunities to engage new customer segments.


Quantify the success of new brand launches and acquisitions. Discover the value of specific brands and their consumers, including DTC, as you evaluate new growth opportunities. 

Retail/Shelf Strategy

Optimize your assortment by knowing the brands and categories your customers buy elsewhere, causes of changes in basket size, and the impact of cross-purchasing.

Why Our Panel?


With more than 50 years in tracking sales and market share in general merchandise and foodservice industries, our researchers have developed expertise in classifying your complex product sets. We benchmark our consumer panel with sales data and methodologies widely accepted as the industry standard.


Our panel provides a total channel view for more comprehensive insights. The panel includes 150,000 consumers, capturing data from receipts on purchases made online and in-store.


NPD’s rigorous research foundation is at the heart of everything we do. We have the most stringent panel requirements, guaranteeing engaged panelists and better data. We have tailored our analytic offerings to meet the specific needs of each industry, taking the guesswork out of finding the right solution for your needs.

Principles of Consumer Behavior

A foundational understanding of the principles of consumer purchasing behavior, powered by Checkout.

Buyer Essentials

Understand the buyer dynamics behind sales performance with buyer-based metrics delivered through an interactive dashboard.

Measures include: brand and retailer loyalty, share of wallet, penetration, purchase frequency, leakage, and order composition.

Advanced Buyer Analytics

Advanced Buyer Analytics studies dive even deeper to provide customized answers to your most complex and strategic business questions.

Solutions include: Brand Launch Performance, Purchase and Trip Sequencing, Acquisition Assessment, New, Lost, Retained, and more.

Recontact Surveys

Recontact surveys enable a deeper understanding of purchase motivations through direct engagement with the buyers you want to hear from. By connecting purchase behavior with attitudes and usage, you can find out more about who your buyers are and what influences them.

“NPD’s Checkout data has been instrumental in SodaStream’s effort to transition to a fact based selling organization. Utilizing NPD’s Checkout data has allowed us to better understand buyer demographics, spending behavior, channel interaction and retailer leakage. More importantly, our teams are using this information to identify opportunities and implement new programs with our retail partners. The NPD Checkout team has been a true partner in tailoring the data to our specific business needs and calling out meaningful, action-oriented insights.”

Chris D’Alessandro
Vice President of Sales,
SodaStream US

“NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box.”

Patricia Chou
Consumer Insights Director,
Jack in the Box

“NPD’s Checkout data has been beneficial in helping both our retail partners and internal stakeholders understand and quantify the opportunities around retailer and brand share of wallet and leakage. Working with the Checkout team, we have identified opportunities and devised solutions that can help our retail partners convert customers to purchase additional categories within their stores to increase loyalty and spend with those customers.”

Jeff Lynn
Vice President, Category Management & Business Analysis,
Fruit of the Loom, Inc.

“Our ability to understand our customers and address key business issues has been elevated by NPD’s Checkout data. We have taken our customer targeting to a new level, as we now have a deeper understanding of our customers’ behaviors with our brand and how they interact with our key competitors. With this knowledge from Checkout, we identified specific opportunity gaps within our business and developed targeted innovation to drive growth in our highly competitive business.”

Lynn Hemans
Vice President, Customer Data and Business Intelligence,
Taco Bell