If you’re responsible for growing your category, defending shelf space, or increasing market share, you need to know the consumer dynamics shaping today’s omnichannel marketplace. Checkout Essentials provide unparalleled insight into your category’s most valuable customers, brand loyalty, leakage/lift, and brand performance. Delivered on a fast and flexible self-service platform, these measures help you understand your buyer’s journey so you can diagnose competitive threats, prove the value of your brand, and improve performance. 

Use Checkout Essentials For:

Consumer Strategy

Understand how shoppers engage with your category, both online and offline, while keeping track of ASP, visit frequency, and other growth drivers.

Competitive Analysis

See if you’re retaining customers or losing them to rivals. Compare your customers to the rest of market by understanding their demographics and purchase behavior, no matter where they shop.

Merchandise Planning

Optimize your assortment by understanding the brands and categories your customers buy elsewhere and what’s behind basket size and cross-purchasing.

Marketing Effectiveness

Quantify the impact of promotions and new brand launches while identifying cross-category opportunities.

Use Checkout Essentials For:

Consumer Strategy

Understand how shoppers engage with your category, both online and offline, while keeping track of ASP, visit frequency, and other growth drivers.

Competitive Essentials

Understand loyalty, quantify leakage, benchmark success, and target competitive threats by understanding where else your customer buys.

Key Measures: Share of wallet for brand / retailer combinations, cross purchasing

Competitive Essentials

Understand loyalty, quantify leakage, benchmark success, and target competitive threats by understanding where else your customer buys.

Key Measures: Share of wallet for brand / retailer combinations, cross purchasing