Segmentation


  • Inspire winning branding and communications strategies customized for each of your consumer segments
  • Use data that quantifies share growth and decline and behavioral changes to gauge whether your marketing programs are resonating with target audiences and validate your programs
  • Monitor how each segment responds to your products and competitors’ products over time

Re-Contact Surveys


  • Engage directly with customers to understand why they choose to buy and use particular products and brands
  • Connect purchase behavior with attitudes and usage to help you adapt marketing strategies quickly and efficiently
  • Gain insight about specific demographics and customer segments to improve targeted marketing efforts