Information for:


  • Monitor industry trends to better understand your chain customers’ business
  • Benchmark your products’ success with competing products
  • Improve targeting by understanding consumer demographics
  • Support new product development and empower data-based decision-making in your organization


  • Benchmark performance relative to the competition by key visit situations and consumer segments
  • Target promotions more effectively and uncover menu and category growth opportunities
  • Better understand your core customers with demographic views
  • Evaluate your chain’s strengths and weaknesses and differentiate your brand by finding gaps in the marketplace


CREST information is collected from NPD’s online consumer panel. CREST surveys are sent daily to participants residing in the United States. The sample is geographically balanced to the U.S. Census description of the population and projected to represent the behavior of the total U.S. market.