Get accurate, robust views of market and category performance fueled by SupplyTrack®, ReCount®, and CREST®.  It’s how to understand the U.S. foodservice landscape, size the prize, and prepare for the future.

Strategic Planning

Accurately plan capital expenditures. Evaluate expected growth for demand planning. Develop strategies against competitors’ inroads. Gain management support for your strategic initiatives.

Channel Distribution

Identify the most important operator segments for your categories. Understand where you are over- and under-performing. Prioritize growth opportunities.

Whitespace Opportunities

Utilize market and category sizing estimates to pinpoint and size whitespace categories. Assess your acquisition opportunities for growth today and in the future.

Questions We Answer

  • What is the total size of the foodservice market for my category?
  • Where are my biggest whitespace opportunities? How can I tap into them?
  • Which operator channels should I enter to reach my sales goals?
  • How does my share vary by segment and across product attributes?
  • How has the market (or category) trended recently? What is the forecast?

Why NPD’s Foodservice Market Sizing and Category Sizing?

Unparalleled Data

The breadth and data granularity of the SupplyTrack®, ReCount®, and CREST® datasets give you a complete sizing analysis that includes coverage beyond broadline tracking.

State-of-the-Discipline Research

NPD’s modelers understand the strengths and limitations of datasets. They use advanced techniques to refine analyses and develop comprehensive analytical methodologies. That means accurate, actionable information for you.

Industry Expertise

With over 40 years of experience, NPD’s foodservice industry experts understand and focus on your most pressing questions. More than 100 leading manufacturers trust NPD to size hundreds of categories in the foodservice universe.

By the Numbers …

700K

Commercial, non-commercial, and recreation operators’ broadline sales supplied by SupplyTrack®

1.5M

Commercial and non-commercial locations tracked by ReCount®

500K

Annual consumer visits to restaurants and foodservice locations tracked through CREST®

Foodservice Sizing Products

Market Sizing

Category Sizing

Market Sizing

Understand the total size of the foodservice landscape. Analyze the historical trend of operator spend and develop tactics to address your largest and most efficient growth opportunities. Review the total market size for each category purchased by pounds, operator spend, or cases. Analyze the three-year compound annual growth rate and prepare for the future with a high-level outlook on expected trends.

How it works:

SupplyTrack® groups locations by system size within outlet categories by census division and calculates purchase rates, including full product detail. ReCount® provides the total number of locations that meet the same criteria. CREST® adjusts for large chain targets. The result is NPD’s estimate of operator spend for the total market, including commercial and non-commercial channel detail.

Category Sizing

Understand specific category sizes in foodservice. Analyze the historical trend of operator spend and develop tactics to address the largest and most efficient growth opportunities. Each category report highlights opportunities and provides insight into the competitive landscape. You get accurate, reliable information for data-driven decisions.

How it works:

SupplyTrack® groups locations by system size within outlet categories by census division and calculates purchase rates, including full product detail. ReCount® provides the total number of locations that meet the same criteria. CREST® adjusts for large chain targets. The result is NPD’s estimate of operator spend for the total market, including commercial and non-commercial channel detail.