The industry’s most robust source for gasoline consumer information and insight on trends
Motor Fuels Index
The NPD Group’s Motor Fuels Index (MFI) monthly survey is the most comprehensive source of data and insights for understanding the gasoline consumer and tracking trends in the U.S. gasoline marketplace. Both national and regional fuel retailers use it to monitor their brand and competitor performance and develop strategic initiatives to grow gasoline volumes and share.
The Motor Fuels Index is the only national, ongoing tracking source for monitoring retailer performance and trends. Its robust sample size of 160,000 annual responses allows marketers to analyze performance at the market level or create customized geographies. It delivers deep detail on demographics, allowing marketers to analyze purchasing behaviors by age, income, gender, and other key targets. Other valuable metrics to help monitor performance in the marketplace include brand loyalty and grade of gas purchased; reasons for brand selection can also be utilized to assist in brand differentiation. In addition, clients can add their proprietary client segmentation to the MFI dataset in order to closely monitor behavioral segments.