Business Benefits

  • Understand your brand performance versus competitors, including majors, grocers or warehouse clubs, regional retailers, and others within your exact retail footprint
  • Uncover new business opportunities among select demographic cohorts, such as Millennials, Hispanics, and Baby Boomers
  • Determine effectiveness of your discount/rewards program in an effort to grow your loyal customer base
  • Identify brand switchers and where else they are purchasing fuel
  • Understand your proportion of customers who cross purchase, buying gas and also making a c-store purchase
  • Benchmark and monitor marketing campaigns, promotions, or re-imaging of stations
  • Explore consumers’ perceptions pertaining to fuel quality and brand trust

Key Measures

  • Brand share
  • Gasoline consumption tracking: average number of visits and gallons
  • Cross-purchasing behavior by brand
  • Consumer reasons for brand selection
  • Fuel quality perceptions
  • Payment methods — including mobile payments
  • Other services used, such as convenience store, car wash, etc.
  • Consumer and vehicle demographics
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Methodology

Motor Fuels Index is a syndicated service supported by a group of NPD clients. It is a monthly online survey of U.S. consumer purchasing of motor fuels/gasoline. Data comes from NPD’s proprietary online panel, which is representative of the U.S. adult population. Each month, over 14,000 individuals 18+ answer questions regarding their last fuel purchase. Approximately 160,000 Motor Fuels Index surveys are completed per year.