Checkout helps you understand
the shift from bricks to clicks and
emerging sources of competition.

Use Omnichannel Tracking to:

Measure and Track

In addition to traditional tracking, you can gain insight into direct-to-consumer, digitally native, and private-label retailers and brands across the general merchandise landscape. Understand the shift from bricks to clicks and emerging sources of competition — insights not available anywhere else. 

Effectively Identify Your Most Valuable Consumers

Identify the right segments to focus on. Paired with our Buyer Analytics solution and in-depth demographic views, you can analyze purchasing habits and loyalty among your key customer segments.

Principles of Consumer Behavior

A foundational understanding of the principles of consumer purchasing behavior, powered by Checkout.

Checkout Methodology

Omnichannel Tracking data is sourced from the industry’s largest Omnipanel of 150,000 panelists, which is balanced and projected to represent the U.S. population (age 18+). Checkout’s panelists submit online and in-store receipts through a proprietary app.

Why Our Panel?


With more than 50 years in tracking sales and market share in general merchandise and foodservice industries, our researchers have developed expertise in classifying your complex product sets. We benchmark our consumer panel with sales data and methodologies widely accepted as the industry standard.


Our panel provides a total channel view for more comprehensive insights. The panel includes 150,000 consumers, capturing data from receipts on purchases made online and in-store.


NPD’s rigorous research foundation is at the heart of everything we do. We have the most stringent panel requirements, guaranteeing engaged panelists and better data. We have tailored our analytic offerings to meet the specific needs of each industry, taking the guesswork out of finding the right solution for your needs.