Capitalize on the unique value propositions of both e-commerce and brick-and-mortar to fuel a stronger and more profitable brand

Digital channels have transformed the way people browse, compare, and purchase products. These profound shifts are creating new challenges for retailers and manufacturers. With a large and growing percentage of the U.S. population shopping online, understanding the e-commerce market is critical. To help companies navigate this rapidly changing landscape, The NPD Group has enhanced its Retail Tracking Service point-of-sale data to include more granular views of e-commerce and brick-and-mortar data.

Separate views into e-commerce and brick-and-mortar sales will help inform both your short- and long-term business planning decisions even more during a time of rapid change. For you, that means adding the new “Channel Type” field that provides even more robust views of the industries that matter to your business. You get timely access to detail on emerging trends, enabling you to stay ahead of the competition.

  • Be informed about the biggest shifts occurring in the e-commerce and brick-and-mortar channels so you can anticipate future trends and outsmart the competition
  • Compare and contrast growth in the e-commerce and brick-and-mortar channels to pinpoint unique growth opportunities and benchmark performance
  • Understand differences in brand and item assortment, better evaluate the competition, and identify opportunities to grow, course-correct, and test new markets
  • Differentiate launch activity, pricing, and overall assortment across the e-commerce and brick-and-mortar channels to make strategic decisions that drive growth

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