Business Benefits

  • Benchmark your same-store sales performance to the rest of the market every week so you can better evaluate your own internal and isolated same-store sales performance
  • Gauge the overall health of restaurants
  • Evaluate trends in dollars vs. transactions to identify sources of strength
  • Examine trends and fluctuations in same-store sales so you can assess the impact of your marketing and operational initiatives on your performance relative to the competition

Key Measures

  • Weekly same-store sales and transaction change vs. year-ago
  • Same-store sales change trend for most recent year
  • Weekly high/low same-store sales changes among participants


The NPD Group collects weekly same-store sales, transaction, daypart, and service mode information directly from U.S. chain restaurants. Aggregated information is summarized in a weekly report and sent electronically to clients; it is also accessible via an online tool.