See what items are being sold by broadline distributors to uncover opportunities and threats to outsmart your competition. The NPD Group’s SupplyTrack® service provides the insights you need to power business innovation, sales execution plans, and customer presentations. Capturing detail on nearly 85% of the broadline sales channel, it is the first and only monthly tracking service that delivers in-depth insights about the buying behaviors of broadline customers. Now you can focus your investments in innovation, marketing, and people so they will deliver the greatest return.
Reporting sales by item, brand, manufacturer, operator category and system size, and geography, SupplyTrack gives you unparalleled visibility into purchasing trends and the competitive landscape so you can make fact-based decisions and measure results. It’s how to fully understand your market position.