See what items are being sold by broadline distributors to uncover opportunities and threats to outsmart your competition. The NPD Group’s SupplyTrack® service provides the insights you need to power business innovation, sales execution plans, and customer presentations. Capturing detail on nearly 85% of the broadline sales channel, it is the first and only monthly tracking service that delivers in-depth insights about the buying behaviors of broadline customers. Now you can focus your investments in innovation, marketing, and people so they will deliver the greatest return.

Reporting sales by item, brand, manufacturer, operator category and system size, and geography, SupplyTrack gives you unparalleled visibility into purchasing trends and the competitive landscape so you can make fact-based decisions and measure results. It’s how to fully understand your market position.

Use SupplyTrack to:


Understand key category and customer segment trends. Keep track of how competitors are performing in order to monitor emerging threats and pinpoint new opportunities.

Understand Performance Drivers

Know the specifics behind what’s driving your performance and your competitor’s performance. Understand purchasing, velocity, and pricing trends to fine-tune your strategy and effectively respond to industry shifts and market conditions.

with Partners

Stay recognized as a category leader when pitching new products and business execution plans to partners. Many broadline distributors leverage this dataset, enabling you to be on the same page with your partners when making data-based decisions.

Our Advanced Analytics teams combine NPD’s SupplyTrack® distributor tracking data with state-of-the-discipline research methodologies to explain the “why behind the buy.” To see how our SupplyTrack Advanced Analytics can answer your most pressing business questions, check out our suite of solutions.