To prepare for the future, you need the best-available data to make informed decisions. Our forecasting solutions help you predict future trends and understand what’s driving market shifts.

Investment Decisions

Gain visibility into growing and declining categories to easily identify your industry’s biggest opportunities and areas to avoid, allowing you to maximize growth and limit unnecessary risk

Strategic Planning

Validate your forecasts and future strategies with a credible trusted external source for demand planning and inventory optimization

Innovation and Assortment

Know how consumers respond to innovation, evaluate current trends, and analyze changing market conditions to better understand evolving consumer purchase behaviors

Why NPD’s Forecasts?

By combining our best-in-class point-of-sale data, industry advisor commentary, and macroeconomic models, we have created a holistic approach to testing data and increasing accuracy for our clients.
Our advanced techniques focus on detecting meaningful trends and patterns in the data to capture growth rates, seasonal and cyclical demand, and other pattern-based relationships to predict future category performance. We are committed to ensuring markets are represented accurately.

Learn more about our best-in-class POS data

Learn more about our industry experts

Forecasting Products:

The Future of Series

Three-year forecasts, consumer survey insights, and industry analyst commentary reveal the levers you need to pull to improve business performance

How it works: Understand your industry with syndicated, quarterly forecast projections of dollar volume, units, and ASP for up to three years. Validate your forecast strategies in an interactive dashboard with an industry-specific consumer survey, expert commentary from experienced industry analysts, and forecasts with built-in seasonal and macroeconomic trends.