To prepare for the future, you need the best-available data to make informed decisions. Our Forecasting solution helps you predict future trends and understand what’s driving market shifts. NPD’s Future of Series guides your strategy with forward-looking sales forecasts and industry insights. Reports are available for the apparel, automotive, food, hair, home, office supplies, technology, and toy industries.

Why the Future of Series?

To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights.


Three-year forecasts project volumes, units, and ASP for the current year plus 2 years out. Forecasts are updated every six months and adjusted based on changing market conditions.

Analyst Perspectives

NPD’s expert industry advisors’ observations and insights on industry trends are supported by our best-in-class point-of-sale data.

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Our Reports

The Future of Food

Covers the morning, lunch, dinner and snacking occasions, foodservice in both the U.S. and Canada, and how plant-based alternative trends are reshaping the industry.

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The Future of Apparel

Covers 150+ product categories with emphasis on tops, activewear, bottoms, intimates and underwear, socks and hosiery, and outerwear.

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The Future of Automotive

Covers 160+ product categories with emphasis on automotive aftermarket industry trends

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The Future of Footwear

Covers 100+ product categories with emphasis on footwear industry trends.

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The Future of Home

Covers 140+ product categories including forecast supercategories with COVID-19 impacts

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The Future of Office Supplies

Covers 100+ categories with a deeper focus on writing instruments, office essentials, coloring and art, and janitorial and breakroom

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The Future of Tech

Sub-category specific forecasts and insights that span TVs, PCs, home automation, headphones, streaming audio speakers, and much more. Available for Consumer Technology in the U.S. and Canada.

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The Future of Toys

Covers 95+ subcategories with a focus on dolls, building sets, games and action figures. Additionally, see how consumers are responding to the COVID-19 crisis.

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child seat

The Future of Juvenile Products 

As COVID-19 continues to transform the toys market, it’s more important than ever to know how consumers are reacting and what the future may hold.

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The Future of B2B Tech

Covers 60+ product categories with emphasis on computers, software and services, multimedia, and consumables.

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The Future of Hair

Covers purchase habits, future intent, and attitudes related to COVID-19 and the hair industry supported by best-in-class point-of-sale (POS) data assets and consumer surveys.

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