To prepare for the future, you need the best-available data to make informed decisions. Our forecasting solutions help you predict future trends and understand what’s driving market shifts.

Investment Decisions

Gain visibility into growing and declining categories to easily identify your industry’s biggest opportunities and areas to avoid, allowing you to maximize growth and limit unnecessary risk

Strategic Planning

Validate your forecasts and future strategies with a credible trusted external source for demand planning and inventory optimization

Innovation and Assortment

Know how consumers respond to innovation, evaluate current trends, and analyze changing market conditions to better understand evolving consumer purchase behaviors

Why NPD’s Forecasts?

By combining our best-in-class point-of-sale data, industry advisor commentary, and macroeconomic models, we have created a holistic approach to testing data and increasing accuracy for our clients.
Our advanced techniques focus on detecting meaningful trends and patterns in the data to capture growth rates, seasonal and cyclical demand, and other pattern-based relationships to predict future category performance. We are committed to ensuring markets are represented accurately.


Forecasting Products:

The Future of Series

Three-year forecasts, consumer survey insights, and industry analyst commentary reveal the levers you need to pull to improve business performance

How it works: Understand your industry with syndicated, quarterly forecast projections of dollar volume, units, and ASP for up to three years. Validate your forecast strategies in an interactive dashboard with an industry-specific consumer survey, expert commentary from experienced industry analysts, and forecasts with built-in seasonal and macroeconomic trends.

The Future of Series

The Future of Food

Covers the morning, lunch, dinner and snacking occasions, foodservice in both the U.S. and Canada, and how plant-based alternative trends are reshaping the industry.

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The Future of Apparel

Apparel specific forecasts and insights that span tops, activewear, bottoms, intimates and underwear, socks and hosiery, and outerwear.

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The Future of Auto

Auto specific forecasts and insights that span maintenance and repair, chemicals, additives and fluids, and accessories and appearance.

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The Future of Footwear

Footwear specific forecasts and insights that span sport leisure, fashion, performance, outdoor, and work/occupational/safety.

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The Future of Home

Home specific forecasts and insights that span housewares, home environment, kitchen, and personal care appliances. Available in the U.S. and Canada.

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The Future of Office Supplies

Office Supplies specific forecasts and insights that span writing instruments, office essentials, coloring and art, and janitorial and breakroom.

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The Future of Tech

Tech specific forecasts and insights that span televisions, computers, consumables, wireless, portable and home audio, and home automation. Available in the U.S. and Canada.

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The Future of Toys

Toy specific forecasts and insights that span games and puzzles, dolls, building sets, outdoor and sports toys, arts and crafts, explorative toys, infant/toddler/preschool toys, and action figures.

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child seat

The Future of Juvenile 

Juvenile specific forecasts and insights that span travel, feeding, entertainment, furniture, bed and bath, safety, and mobility furniture.

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The Future of B2B Tech

B2B Tech specific forecasts and insights that span computers, software and services, multimedia, and consumables.

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The Future of Hair

30+ forecasts, with brick-and-mortar, e-commerce, and total market splits for haircare, hair styling, hair color, and more

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