More than 80% of dinners in the U.S. are consumed in the home. It’s the daily meal where the most care is given to what’s eaten, and the most time is spent on its preparation. The Future of Dinner shows you what in-home dining will look like in the future, revealing your most promising opportunities for growth over the next five years. The report identifies potential risks and barriers to dinner success, so you can understand threats and take advantage of positive meal trends.
- Understand the direction of consumer trends for in-home meal preparation so you can plan winning future strategies
- Learn about the behaviors that will drive growth at dinner over the next five years in order to develop targeted products and determine the most effective ways to market them
- Explore changing meal composition to better align your products with where consumer trends are headed
- Identify key generational differences so you can target the correct consumer groups and capitalize on predicted changes
No one knows more about how people eat than The NPD Group. For decades now, we’ve been the definitive source of information on food and beverage consumption, whether at home or away-from-home. Snacks on-the-go? Lunch at the drive-thru? Dinner with the family? We track them all.