“Plant-based” is a hot topic in the U.S. food and beverage and foodservice industries. It’s infiltrating the news, making a mark on restaurant menus, and reshaping retail grocery. The Future of Plant-Based Snapshot Report explores the consumers, behaviors, and motivations connected to the plant-based foods influx, uncovering the ways U.S. consumers source and consume meat and dairy alternatives, both in the home and away from home.

The report is built on a powerful combination of the latest consumer data, reliable forecasts, and expert perspectives from NPD’s food industry analysts. It’s designed to help industry leaders understand what’s driving consumption of plant-based alternatives to meat and dairy products, address consumers’ needs, and prepare for expected changes in the market.

Business Benefits

  • Understand current consumption behavior related to plant-based products in order to differentiate between what is really happening in the market and what may be reported in the media
  • See where plant-based eating is headed, to capitalize on changing needs and behaviors and implement strategies that foster innovation and sustain your business
  • Create and refine product development and marketing strategies based on the growing importance of plant-based foods and their place in meal composition

Industry Expertise

No one knows more about how people eat than The NPD Group. For decades now, we’ve been the definitive source of information on food and beverage consumption, whether at home or away-from-home. Snacks on-the-go? Lunch at the drive-thru? Dinner with the family? We track them all.

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