As trends and innovation continue to transform the hair industry, it’s more important than ever to know what the future holds. The Future of Hair, an interactive forecasting dashboard, answers key questions about the industry’s future. It’s how to manage your portfolio, understand where to invest and divest, and inform your strategic plans.
The Future of Hair, part of NPD’s Advanced Analytics portfolio, is your interactive look into the future. Its segment and category forecasts give you a trusted, third-party check on the decisions you’ve made and those you’re considering.
- Access to consumer survey data — Explore the data behind NPD’s 3,000-respondent consumer survey. Use it to understand purchase habits, future intent, and attitudes related to COVID-19 and the hair industry.
- Two waves of forecasts — This package includes two waves of three-year forecasts. Wave 1 projects volumes through 2024, with an update six months later to adjust the forecasts based on changing market conditions.
- Analyst perspectives — You get NPD’s expert advisors’ perspectives on industry trends and evolving consumer behaviors, supported by best-in-class point-of-sale (POS) data assets and consumer surveys for the hair market.