Why the Future of B2B Tech?

As work habits rapidly transform, the B2B technology industry must be ready for the challenges and opportunities ahead. COVID-19 continues to affect the market so it is more important than ever to have forecasts and insights needed to make informed decisions about your business performance.

The Future of B2B Tech, part of NPD’s Analytics Portfolio, is your interactive look into the future. Its category-specific forecasts give you a trusted, third-party check on the decisions you’ve made and those you’re considering.

What’s Included?

Two Waves of Forecasts — This package includes two waves of three-year forecasts: Wave 1 projects volumes, units, and ASP to 2023, with an update six months later that projects out to 2024 using updated data to adjust the forecasts based on changing market conditions.

Analyst Perspectives — You get NPD’s expert advisors’ observations and insights on industry trends supported by best-in-class POS data.

Learn More

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