Canada Industry Analysts

Pam Wood

Pam Wood

Pam Wood leads the Home practice for The NPD Group in Canada.  Pam brings more than 20 years of experience in the market research industry, working with leading manufacturers and retailers to identify growth opportunities.  Her extensive background in data analytics combined with her knowledge and passion for the industry enables her to provide relevant …

Read More
Jeff Bowes

Jeff Bowes

Jeff Bowes covers the Canadian B2B technology industry, providing analysis and overall strategic insights to leading IT brands and distributors. Prior to working in B2B technology, Jeff spent 10 years working with NPD’s retail partners, helping them utilize NPD’s data to understand market trends and identify growth opportunities. Today, Jeff’s focus includes working with manufacturers …

Read More
Alecsandra Hancas

Alecsandra Hancas

Alecsandra Hancas has more than 10 years of experience working closely with leading Canadian brands and retailers to build successful marketing, merchandising, and communication strategies. She helps brands deliver their messages and better communicate with their consumers. Alecsandra joined The NPD Group in Canada in 2012 as part of the Fashion practice, joined the Beauty …

Read More
Armin Begic

Armin Begic

Armin Begic has more than 10 years of experience in market research working with some of the largest retailers and manufacturers in Canada at the executive level. In his current role, Armin leads a team of retail analysts responsible for providing actionable insights across a variety of retail functions including merchandising, insights, marketing, finance, and …

Read More
vince sgabellone

Vince Sgabellone

Vince has worked in many different roles across the food and foodservice industry. From sales to marketing, distribution to product development, from manufacturers to operators. All of this has served him well since entering the research industry with The NPD Group more than a decade ago. In his role Vince combines his analytic abilities and …

Read More
J Ramsay headshot

Joan Ramsay

Joan Ramsay leads The NPD Group’s Entertainment practice in Canada, providing industry analysis and overall strategic value to leading toy and videogame brands. Joan brings more than 20 years of experience in the toy and gaming space, having held senior positions within both Hasbro Canada and THQ Inc. prior to joining NPD. Joan holds a …

Read More
Tamara Szames

Tamara Szames

Tamara, industry advisor of The NPD Group, Inc., is an expert in fashion and retail in Canada. She has over 15 years of experience in the Canadian fashion industry, working across functions such as design, product development, merchandising, sales, planning, and strategy. Tamara joined NPD in 2015 as part of the Fashion practice and assumed …

Read More
Chris Brugman

Chris Brugman

Chris Brugman covers the Canadian technology industry providing analysis and overall strategic insights to leading IT and CE brands. Chris has over 16 years of retail and market research experience. Since 2013, Chris has been focused on understanding market trends across various industries in Canada covering technology, appliances, and housewares. Today, his analysis is concentrated …

Read More