Industry Advisors

Leading brands and retailers rely on our industry advisors for fact-based perspective on the current state of retail and shifting consumer tastes and trends. From preparing for specific events such as earnings calls to participating in long-term strategic planning, our industry advisors provide guidance to executives across a diverse array of industries.

Juli Lennett

Juli Lennett

Juli Lennett, vice president, industry advisor for The NPD Group’s U.S. toys division, has spent over a decade at NPD managing client relationships and consulting to a variety of manufacturers, licensors, and retailers within the toy industry. As NPD’s U.S. Toys industry spokesperson, Juli works directly with manufacturers and retailers to provide industry insights on key …

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DavidPortalatin

David Portalatin

David Portalatin is The NPD Group’s industry advisor for the food and foodservice industries and author of NPD’s annual “Eating Patterns in America,” which is a compilation of the food and foodservice research the company conducts over the year. In his role as senior vice president, industry advisor, Portalatin provides information, insights, and analysis on …

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Matt Powell

Matt Powell

Matt Powell, vice president and senior industry advisor for The NPD Group, is a nationally known expert on the sports industry. He offers his industry expertise on retail and consumer trends across apparel, footwear, and equipment for categories spanning outdoor, running, paddle and snow sports, cycling, and team sports. With over 40 years of experience …

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Stephen Baker

Stephen Baker

Stephen Baker offers expert insight and commentary to clients and the media about consumer technology sales and trends across the U.S. and regionally. His perspectives cover retail and e-commerce, computer hardware and peripherals, holiday and yearly sales results, and analysis of new products and their impact on the consumer technology market. Stephen has been tracking …

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Joe Derochowski

Joe Derochowski

Joe Derochowski is vice president and home and home improvement industry advisor for The NPD Group. Joe has been following behavioral trends on a wide variety of categories, developing a unique perspective on what consumers do and why they do it. Driven by this insight and his own passion, Joe has been helping manufacturers and …

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EddieHold

Eddie Hold

Eddie Hold is the president of The NPD Group’s connected intelligence practice area. In this role, Eddie is responsible for managing the Connected Intelligence team, and maintaining the direction, creation and expansion of the content. He also works closely with clients to help shape their strategies within the connected ecosystem, as the market adapts to …

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Larissa Jensen

Larissa Jensen

Larissa Jensen, Vice President, Industry Advisor at The NPD Group, is an expert in the prestige skincare, makeup, fragrance, and hair categories. She travels globally to lend her knowledge of the U.S. market to the beauty industry, which includes the evaluation of new business opportunities for top beauty manufacturers around the world. Larissa shares her …

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Marshal Cohen

Marshal Cohen

Marshal Cohen, chief industry advisor of The NPD Group, Inc., is a nationally known expert on consumer behavior and the retail industry. He has followed retail trends for more than thirty years, at NPD and as the head of leading fashion and apparel manufacturers as well as major retailers.  As part of his work at NPD, …

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