Mexico Industry Analysts
Aidé Cerón
Aidé Cerón directs the Prestige Beauty practice at The NPD Group in Mexico. She has had a successful career of more than 20 years in the beauty industry and has participated in the launches of several prestige beauty products for brands such as Givenchy, L’Oreal – La Roche Posay, and Carlo Corinto, among others. Aidé …
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Ismael Mata
Ismael covers the Mexican toys and video games industries. With over 15 years of marketing, pricing, and analysis expertise, Ismael provides in-depth insights and industry expertise to many of the leading manufacturers in the toys market. Prior to joining The NPD Group, Ismael was Commercial Director at Bayes Forecast. Throughout his professional career he has …
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Jaime Negrete
Jaime Negrete leads the Technology practice for The NPD Group in Mexico. Jaime brings more than 10 years of experience in the market research industry for the CE, IT, home and video games industries. Currently, Jaime leads a team responsible for providing relevant, actionable insight to identify growth opportunities for leading technology companies. In addition …
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