Mexico Industry Analysts

Aide Ceron

Aidé Cerón

Aidé Cerón directs the Prestige Beauty practice at The NPD Group in Mexico. She has had a successful career of more than 20 years in the beauty industry and has participated in the launches of several prestige beauty products for brands such as Givenchy, L’Oreal – La Roche Posay, and Carlo Corinto, among others. Aidé …

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IsmaelMata

Ismael Mata

Ismael covers the Mexican Toys and Video Games industries. With over 15 years of marketing, pricing and analysis expertise, Ismael provides in-depth insights and industry expertise to many of the leading manufacturers in the toys market. Prior to joining The NPD Group, Ismael was Commercial Director at Bayes Forecast. Throughout his professional career he has …

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Jaime Negrete

Jaime Negrete

Jaime Negrete leads the Technology practice for The NPD Group in Mexico. Jaime brings more than 10 years of experience in the market research industry for the CE, IT, Home and Video games industries. Currently, Jaime leads a team responsible for providing relevant actionable insight to identify growth opportunities for leading technology companies. In addition …

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