U.S. Industry Analysts
With in-depth knowledge of the industries they serve, our industry analysts help clients understand and react to changes in the market by thoroughly examining the key drivers behind category performance and trends.
Mike Crosby
Mike Crosby is an executive director and industry analyst covering the B2B technology industry and IT categories in the retail channel. A technology industry thought leader with over 30 years of experience, he is skilled at providing data-driven industry insights to top manufacturers, resellers, retailers, and VAR partners. Prior to joining NPD, Mike has operated …
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Stephen Hinz
Stephen Hinz is director and industry analyst for The NPD Group’s U.S. Juvenile Products practice. He focuses on uncovering insights about the retail consumer and crafting stories using NPD’s robust data assets and his own industry expertise. Stephen provides strategic direction consulting and manages relationships across retailers, licensors, and manufacturers to drive thought leadership initiatives. Stephen joined NPD …
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Jennifer Famiano
As Director, Industry Analyst, Beauty, Jennifer Famiano leads the Beauty Category team that is responsible for insights and market intelligence across the prestige skincare, makeup, fragrance, and hair categories. Jennifer works to identify opportunities and white space and advise marketing strategies for prestige global beauty clients. Prior to joining the Beauty team, Jennifer delivered strategic …
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Beth Goldstein
Beth Goldstein is an executive director and industry analyst at The NPD Group covering the footwear and accessories markets. With expertise based on more than 20 years of retail and market research experience, she provides data-driven insights and guidance for brands, manufacturers, and retailers within these softlines businesses, including state of the industry presentations. Beth …
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Kristen McLean
Kristen McLean is the executive director of business development and the primary industry analyst at NPD Books. Kristen is a 25-year publishing industry veteran. Her career has spanned many roles, including retailing, buying, field sales, marketing, and business development. This experience gives her an unusually deep perspective as a market analyst. A widely-recognized expert in …
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Mat Piscatella
Mat Piscatella’s career has spanned the entertainment software industry, including tenure with Warner Bros and Activision. His industry experience ranges from business planning, analysis, and forecasting to operational and strategic planning. A self-proclaimed “game geek,” Piscatella has worked in the industry for close to 15 years. Video game brands he has worked on include Call …
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Maria Rugolo
Maria Rugolo is a director and industry analyst of fashion apparel heading up NPD’s Apparel Market Insights team, driving insights and addressing industry challenges through deep levels of analysis and expertise. Maria joined NPD in 1999 as an analyst of retail and consumer fragrance information. In 2011, Maria moved into a fashion apparel role where, …
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Darren Seifer
As the food and beverage industry analyst for The NPD Group, Darren Seifer provides insights to food companies and other food-related organizations based on NPD’s daily tracking of U.S. food and beverage consumption attitudes and behaviors. Darren continuously monitors all aspects of what U.S. consumers eat and drink away from and in home — plus …
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Nathan Shipley
Nathan Shipley is executive director, industry analyst, for The NPD Group’s Automotive Aftermarket practice. With more than 15 years of experience in the automotive industry, Nathan works closely with manufacturers and retailers to help them better understand marketplace dynamics through leveraging NPD’s vast array of data resources and expertise. Nathan has presented at industry events …
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Dirk Sorenson
Dirk Sorenson, executive director, industry analyst in The NPD Group’s Sports practice, covers the bicycle, outdoor, and team sports equipment categories. Dirk travels extensively to provide insight on the U.S. sports landscape to the cycling and outdoor equipment manufacturing and retail communities. Dirk’s knowledge of data-bound product management strategies is sought after by top global …
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Jacquelyn Wenskus
Jacquelyn Wenskus, director and fragrance category analyst within The NPD Group’s Beauty practice, is an expert in the prestige fragrance category. Her extensive background in data analytics, combined with her knowledge and passion for the industry, enables her to provide relevant and actionable insights for brands and retailers across the fragrance market. Jacquelyn joined the …
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Natallia Bambiza
Natallia Bambiza, director and beauty category analyst at The NPD Group, is an expert in the prestige makeup and hair categories. Her passion for data and the beauty industry, combined with her prior experience in consumer goods and marketing, helps Natallia address industry challenges through deep levels of analysis and thoughtful insights. Natallia joined NPD …
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