U.S. Industry Analysts

With in-depth knowledge of the industries they serve, our industry analysts help clients understand and react to changes in the market by thoroughly examining the key drivers behind category performance and trends.

Mike Crosby

Mike Crosby

Mike Crosby is an executive director and industry analyst covering the B2B technology industry and IT categories in the retail channel. A technology industry thought leader with over 30 years of experience, he is skilled at providing data-driven industry insights to top manufacturers, resellers, retailers, and VAR partners. Prior to joining NPD, Mike has operated …

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Stephen Hinz

Stephen Hinz is director and industry analyst for The NPD Group’s U.S. Juvenile Products practice. He focuses on uncovering insights about the retail consumer and crafting stories using NPD’s robust data assets and his own industry expertise. Stephen provides strategic direction consulting and manages relationships across retailers, licensors, and manufacturers to drive thought leadership initiatives. Stephen joined NPD …

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Nathan Shipley

Nathan Shipley

Nathan Shipley is executive director, industry analyst, for The NPD Group’s Automotive Aftermarket practice. With more than 15 years of experience in the automotive industry, Nathan works closely with manufacturers and retailers to help them better understand marketplace dynamics through leveraging NPD’s vast array of data resources and expertise. Nathan has presented at industry events …

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Dirk Sorenson

Dirk Sorenson

Dirk Sorenson, executive director, industry analyst in The NPD Group’s Sports practice, covers the bicycle, outdoor, and team sports equipment categories. Dirk travels extensively to provide insight on the U.S. sports landscape to the cycling and outdoor equipment manufacturing and retail communities. Dirk’s knowledge of data-bound product management strategies is sought after by top global …

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Jacquelyn Wenskus

Jacquelyn Wenskus

Jacquelyn Wenskus, director and fragrance category analyst within The NPD Group’s Beauty practice, is an expert in the prestige fragrance category. Her extensive background in data analytics, combined with her knowledge and passion for the industry, enables her to provide relevant and actionable insights for brands and retailers across the fragrance market. Jacquelyn joined the …

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Natallia Bambiza

Natallia Bambiza

Natallia Bambiza, director and beauty category analyst at The NPD Group, is an expert in the prestige makeup and hair categories. Her passion for data and the beauty industry, combined with her prior experience in consumer goods and marketing, helps Natallia address industry challenges through deep levels of analysis and thoughtful insights. Natallia joined NPD …

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Kristen Classi Zummo

Kristen Classi-Zummo

Kristen Classi-Zummo is a director and industry analyst covering fashion apparel on The NPD Group’s Market Insights team. She provides deep data analysis based on her industry expertise, offering thoughtful insights into the present and future of fashion and retail. Kristen presents industry trends to manufacturers and retailers, including state of the industry presentations and white-space …

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Jennifer Famiano

Jennifer Famiano

As Director, Industry Analyst, Beauty, Jennifer Famiano leads the Beauty Category team that is responsible for insights and market intelligence across the prestige skincare, makeup, fragrance, and hair categories. Jennifer works to identify opportunities and white space and advise marketing strategies for prestige global beauty clients. Prior to joining the Beauty team, Jennifer delivered strategic …

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Beth Goldstein

Beth Goldstein

Beth Goldstein is an executive director and industry analyst at The NPD Group covering the fashion footwear and accessories markets. With expertise based on more than 20 years of retail and market research experience, she provides data-driven insights and guidance for brands, manufacturers, and retailers within these softlines businesses, including state of the industry presentations. …

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Kristen McLean

Kristen McLean is the executive director of business development and the primary industry analyst at NPD Books. Kristen is a 25-year publishing industry veteran. Her career has spanned many roles, including retailing, buying, field sales, marketing, and business development. This experience gives her an unusually deep perspective as a market analyst. A widely-recognized expert in …

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Leen Nsouli

Leen Nsouli

Leen Nsouli is the industry analyst for The NPD Group’s Office Supplies practice. Since joining NPD in 2013, Leen has been focused on providing manufacturer and retail clients with sales and marketing insights, and category management solutions utilizing NPD’s portfolio of data assets to help accelerate growth in brands’ strategic areas of operation. Prior to …

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Mat Piscatella

Mat Piscatella

Mat Piscatella’s career has spanned the entertainment software industry, including tenure with Warner Bros and Activision. His industry experience ranges from business planning, analysis, and forecasting to operational and strategic planning. A self-proclaimed “game geek,” Piscatella has worked in the industry for close to 15 years. Video game brands he has worked on include Call …

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