U.S. Industry Analysts

With in-depth knowledge of the industries they serve, our industry analysts help clients understand and react to changes in the market by thoroughly examining the key drivers behind category performance and trends.

Mike Crosby

Mike Crosby

Mike Crosby is a director and industry analyst covering the B2B technology industry and IT categories in the retail channel. A technology industry thought leader with over 30 years of experience, he is skilled at providing data-driven industry insights to top manufacturers, resellers, retailers, and VAR partners. Prior to joining NPD, Mike has operated technology …

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Elizabeth Lafontaine

Elizabeth Lafontaine serves as the director of thought leadership, focused on uncovering insights about the retail consumer and crafting stories using The NPD Group’s robust data assets to provide strategic direction to retailers and manufacturers. She works closely with NPD’s senior leadership and industry advisors and analysts to drive thought leadership initiatives across the organization. …

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Natallia Bambiza

Natallia Bambiza

Natallia Bambiza, manager and makeup category analyst at The NPD Group, is an expert in the prestige makeup category. Her passion for data and the category, combined with her prior experience in consumer goods and marketing, helps Natallia address industry challenges through deep levels of analysis and thoughtful insights. Natallia joined NPD in 2018 following …

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John Buffone

John Buffone

John Buffone is an executive director, industry analyst, for The NPD Group’s Connected Intelligence® practice. With over 20 years of experience in the consumer research and entertainment industries, John has advised many of the largest media and consumer technology brands in the industry. He offers his industry expertise on trends that focus on how connected …

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Kristen Classi Zummo

Kristen Classi-Zummo

Kristen Classi-Zummo is a director and industry analyst covering fashion apparel on The NPD Group’s Market Insights team. She provides deep data analysis based on her industry expertise, offering thoughtful insights into the present and future of fashion and retail. Kristen presents industry trends to manufacturers and retailers, including state of the industry presentations and white-space …

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Jennifer Famiano

Jennifer Famiano

As Director, Industry Analyst, Beauty, Jennifer Famiano leads the Beauty Category team that is responsible for insights and market intelligence across the prestige skincare, makeup, fragrance, and hair categories. Jennifer works to identify opportunities and white space and advise marketing strategies for prestige global beauty clients. Prior to joining the Beauty team, Jennifer delivered strategic …

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Beth Goldstein

Beth Goldstein

Beth Goldstein, executive director, industry analyst, accessories & footwear, has followed the fashion footwear and accessories industries for nearly 15 years. She advises clients on how to turn The NPD Group’s information into actionable insights. She contributes to their strategic planning, product development, and marketing processes, making her a valuable resource to manufacturers, retailers, and …

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Kristen McLean

Kristen McLean is the executive director of business development and the primary industry analyst at NPD Books. Kristen is a 25-year publishing industry veteran. Her career has spanned many roles, including retailing, buying, field sales, marketing, and business development. This experience gives her an unusually deep perspective as a market analyst. A widely-recognized expert in …

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Leen Nsouli

Leen Nsouli

Leen Nsouli is the industry analyst for The NPD Group’s Office Supplies practice. Since joining NPD in 2013, Leen has been focused on providing manufacturer and retail clients with sales and marketing insights, and category management solutions utilizing NPD’s portfolio of data assets to help accelerate growth in brands’ strategic areas of operation. Prior to …

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Mat Piscatella

Mat Piscatella

Mat Piscatella’s career has spanned the entertainment software industry, including tenure with Warner Bros and Activision. His industry experience ranges from business planning, analysis, and forecasting to operational and strategic planning. A self-proclaimed “game geek,” Piscatella has worked in the industry for close to 15 years. Video game brands he has worked on include Call …

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Maria Rugolo

Maria Rugolo

Maria Rugolo is a director and industry analyst of fashion apparel heading up NPD’s Apparel Market Insights team, driving insights and addressing industry challenges through deep levels of analysis and expertise. Maria joined NPD in 1999 as an analyst of retail and consumer fragrance information. In 2011, Maria moved into a fashion apparel role where, …

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Darren Seifer

Darren Seifer

As the food and beverage industry analyst for The NPD Group, Darren Seifer provides insights to food companies and other food-related organizations based on NPD’s daily tracking of U.S. food and beverage consumption attitudes and behaviors. Darren continuously monitors all aspects of what U.S. consumers eat and drink away from and in home — plus …

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