There are opportunities to grow your business in this dynamic and evolving fragrance market. You just have to find the right solution to uncover them.
Our fragrance industry analysts and the newly-enhanced FragranceTrack® reports for the women’s and men’s markets can help you pinpoint the opportunities that will move your business forward.
For the first time, you can truly understand purchase influencers, intended use, reason for purchase, who the purchase was made for, and more, because we ask for specific detail on the consumer’s last purchase.
With robust insight on fragrance usage and purchase behavior and the most detailed findings about ancillaries, young men and women (age 16+), cross-gender purchasing, and more, you can create new products and marketing strategies that get the results you want. Understand product and line extension opportunities. And explore fragrance brand awareness, ownership, purchase levels, and perceptions.