Point of View . . .

The Tale of Yogurt: Tracing the Source of Growth

NPD Vice President and Chief Industry Analyst Harry Balzer called it “the food of the decade.” Per capita consumption has doubled over the decade. What has caused this remarkable growth in the yogurt category?

Our Source of Growth Analysis, an Advanced Analytics capability, tells the story. Whether you’re in the food business or not, you may see how this success could be replicated in your category.

Read The Tale of Yogurt — complete the adjacent form to access the article.


Questions? Call Charles Camaroto at 866-444-1411, or email contactnpd@npd.com.

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Discover the drivers of yogurt’s remarkable growth.

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