An Eye on Boomers’ Fuel Consumption

Deepen your understanding of U.S. consumers’ gasoline purchase and consumption habits

You can make product development and marketing decisions with data-driven confidence. Our Motor Fuels Index connects with 160,000 U.S. households annually to deliver new data and deep insights that can help you analyze and react to shifts in consumer behavior. After all, when you understand what is influencing buying behavior, you have the best chance to win in the increasingly competitive gasoline marketplace.

One of the topics Motor Fuels Index digs into is generational differences in fuel consumption behavior. Boomers in the U.S. have the greatest buying power in history, accounting for a dramatic 40 percent of total consumer demand. With a better understanding of their needs and behaviors, you can implement specific marketing strategies that really resonate with this crucial demographic group.

Get our new white paper: Baby Boomers: A Generation Not To Be Ignored

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Questions? Contact your NPD account representative, call us at 866-444-1411, or email

White Paper

Baby Boomers: A Generation Not To Be Ignored

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