2015 Annual Beauty Consumer Economic Indicator Report

Understand the state of the economy’s impact on beauty shopping behavior

Spending expectations. Attitudes toward spending on beauty. Shopping dynamics. Emotional motivators. And more. Now you can explore the consumer mindset related to beauty and today’s economic reality.

We’ve just released the 2015 edition of the Annual Beauty Consumer Economic Indicator Report. This year’s update covers the impact of today’s economy on beauty spending, featuring select data originally presented at our February 2015 Hot Off the Press event. Produced since 2008, the report includes comparisons between our latest insights and previous years’ findings.

Use it to explore spending expectations for beauty compared to other categories, spending cuts consumers are making (and the reasons behind them) for a range of beauty categories, and channel-shopping behavior. You’ll also gain new insight on typical beauty shopping behavior — including a focus on department store beauty shopping behavior — engagement with beauty, and more.

NPD Group |  Market Research | Reports and Trends

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Questions? Contact your NPD account representative, call us at 866-444-1411, or email contactnpd@npd.com.

Complimentary Infographic

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