Do You Know What Really Drove Your Performance Last Year?

Discover how one prestige beauty brand found out what was really driving its decline, so it could plan for next year.

A major European prestige beauty brand needed to plan next year’s investments. But first, it had to have a clear sense of what was driving this year’s performance — in this case, a decline.

It commissioned a Drivers Contribution analysis that would identify and quantify the activities that drove decline or growth of the brand.

Get our new case study — Do You Know What Really Drove Your Performance Last Year?

See how the brand got the insights it needed to plan future volumes and return to growth.

Complete the form to receive the case study.


Questions? Contact your NPD account representative or email us at contactnpd@npd.com.

New Case Study:

Drivers Contribution Analysis

Complete this form to receive the case study.