Tracking Russia’s Toy Market

For several years, Russia’s toy market had been growing at a faster rate than the markets we track in Europe. Despite the global economic crisis and some industry challenges, tremendous opportunity still exists if you know where to look.

Our new Retail Tracking Service is the definitive source for sales and market information about toy sales performance in Russia. It delivers timely point-of-sale data and deep insights, showing you not just your performance, but your competitors’ too.

You can use it to identify and assess potential opportunities. Build an informed retail strategy. Explore specific categories, brands, and licenses. Strengthen retailer partnerships. And more!

Get our new infographic: Tracking Russia’s Toy Market

See the growth rate in the Russian toy market, the leading toy supercategories, and European comparisons.

Complete the form to receive the infographic.


Questions? Email maria.vanifatova@npd.com.

New Infographic

Tracking Russia’s Toy Market

Complete this form to receive the infographic.