npdgroup Deutschland GmbH offers these products and services for clients doing business in Germany:
CREST – As the industry’s gold standard for online market research information, Consumer Reports on Eating Share Trends (CREST®) offers insight on consumer purchases of commercially prepared meals. It tracks purchases in the restaurant industry, as well as ready-to-eat foods/beverages purchased from other retail establishments, such as convenience and food stores.
SalesTrack Weekly – European manufacturers and operators can use this service to analyse restaurant same-store sales by segment and category, based on actual sales obtained from participating chain restaurant operators. The aggregated information for the prior week’s trends is reported back to our foodservice clients each Friday.
Sports – We combine retail tracking and online consumer panel survey information to provide unparalleled depth and breadth of market research coverage for the sports/active apparel, athletic footwear, and sports equipment marketplace. Leading global companies rely on us for a total view of the market, including details about who is buying what, and where, how, and why they are buying it.
The NPD Group delivers the only pan-European point-of-sale and online consumer panel survey data on toys and games, so clients can understand and sell to this complex market. Methodologies and definitions are consistent throughout Europe; the market structure is harmonized with our U.S. toy tracking services for true trend analysis on a global basis. The Retail Tracking Service reports on value and unit sales and market share, and pricing. The Consumer Tracking Service reports on consumer demographics, purchase drivers, and more. Additionally, the U.K. License Tracker equips licensors, manufacturers, and retailers to uncover opportunities and grow their share of the licensed products in that marketplace.
The NPD Group covers in-store and online sales of beauty products from a diverse range of Germany-based retailers. The NPD Group’s point-of-sale data helps brands and retailers examine trends at the SKU level across prestige department stores, mid-tier national chains, and other key retail channels. With a portfolio of data and insights across France, U.K., Italy, Spain, and Germany, The NPD Group offers the most comprehensive source for beauty industry market information in Europe.