We offer these market research services for the following industry sectors in the United States:

Automotive

Retail Tracking Service – Delivers unmatched point-of-sale information enabling you to understand market dynamics, partner with retailers, and identify opportunities for growth. Only NPD provides the most complete and accurate view of the automotive products market.  Information is collected from our retail panel covering 80 percent of the total market, including 20 retailers from the mass and automotive specialty channels.

Weekly Retail Tracking — Now you can monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. This service delivers a clear view of a promotion’s impact during the week or weeks the promotional event occurred. It gives you the flexibility to more effectively analyze sales influenced by holidays, seasons, and weather events. You can use this weekly information to analyze actual market price changes with increased precision, so you can better align pricing with drivers and enables an apples-to-apples comparison to year-ago time periods.

Account Level Reports — These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

Car Care Track — Look to Car Care Track® for in-depth US consumer behavior information that will aid you in mapping long-term, sustainable growth in the automotive aftermarket. With consumer profiles, category trends, and consumer purchase behavior detail, it offers a complete profile of the “do-it-yourself” and “do-it-for-me” customer markets throughout the U.S.

Motor Fuels Index — Explore the most comprehensive source of information for understanding the gasoline consumer and tracking trends in the US gasoline marketplace. Based on information provided by more than 200,000 households annually, Motor Fuels Index helps petroleum marketing companies analyze and react to shifts in consumer behavior and keep up with marketplace changes.

Categories

Unleaded Gasoline (regular, mid-grade, premium)

Diesel

Alternative Fuels

Beauty

BeautyTrends^® is the point-of-sale (POS) tracking service measuring the performance of fragrances, makeup, and skincare products. SKU-level detail is captured monthly for more than 75 product categories. Channels reported on include prestige department stores, mid-tier national chain, fine department stores, TV/shopping, and .com/ Internet pureplay retailers. Evaluate purchasing trends so you can make better business decisions and take full advantage of emerging opportunities across these key channels.

Fragrance data is also available on a weekly basis. Having a faster read on what’s happening in the marketplace is essential for tracking new launches – during the holiday season and all year round.

Beauty Cross Channel Monitor — NPD and Nielsen have partnered to produce the Beauty Cross Channel Monitor. This comprehensive report on the Beauty market provides the only total market view spanning both the Prestige and Mass channels. The Beauty Cross Channel Monitor combines Nielsen and NPD point-of-sale data across a range of retail channels, providing a precise read on sales and performance for all Beauty categories including dollar sales, unit sales and average retail price, in addition to a ranking of the top 75-100 brands. Brand marketers can evaluate the performance of categories, segments and brands across major beauty distribution channels to better understand and respond to new U.S. beauty market opportunities.

Beauty Multi-Country Topline Report — This report provides consistent, comparative, cross-country views of prestige makeup, fragrance, and skincare sales in the US, France, Italy, Spain, and the UK, from a single source. It looks at the performance of top corporations, divisions, brands, categories, and segments in these key global markets. Use this report to evaluate brand performance across countries to guide marketing and product strategies, understand how product mix differs by country, and guide assortment and distribution plans.

FragranceTrack — FragranceTrack^® delivers information and analysis on the usage and purchase of fine fragrances, as well as other scented body products, by men and women. An in-depth brand analysis is also included, providing detail on brand awareness, usage, purchase, and consumer perceptions for key brands.

Consumer Technology

Retail Tracking Service — The Retail Tracking Service monitors retail sales of consumer technology products. Data provided by our participating channel partners delivers a detailed picture of product movement down to the item level. National information is available weekly and monthly; local market information is available monthly.

Consumer Tracking — Explore comprehensive market research on consumer behavior and attitudes across a wide array of industry sectors. This service provides a total market view, encompassing activity at all retailers including Walmart. It delivers critical insights into market trends, demographics, and customer satisfaction to help companies address the challenges of market sizing, competitive analysis and response, new product development, product positioning, and more.

Account Level Reports — These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

Connected Intelligence — Gain the insight, analysis, and data required to master today’s revolutionary connected marketplace. Our industry analysts cover the complete connectivity landscape including market conditions, consumer behaviors, emerging technology, and more. Discover the emergent marketplace with Connected Intelligence focused analysis on innovation, adoption, availability, and application.

Entertainment

Brand-Link — Brand-link provides a fact-based rationale for creating highly targeted marketing programs. This annual survey asks consumer panelists about the brands they wear, use, and consume on a regular basis, the stores and websites they visit, the devices they use, and their music preferences. It reveals the many connections between consumers and their preferences, helping companies examine customers’ lifestyles and buying behaviors based on their brand consumption and where they shop. From consumer electronics to apparel to beauty products and much more, it includes over 900 consumer brands and retailers in more than 110 product categories, as well as more than 350 music artists and 120 celebrities.

Digital Video Outlook Report — Go beyond the numbers to understand digital entertainment consumers’ current and future usage levels. This analysis, produced eight times a year, measures hot topics within the entertainment industry, and also provides quarterly updates on digital consumption trends.

Entertainment Trends in America — Get a wide-angle view across entertainment categories, with Entertainment Trends in America’s in-depth analysis of the music, film/video, and games industries. This series of reports, combined with our industry-leading consumer and point-of-sale information, delivers a clear understanding of the many entertainment options competing for consumers’ time, attention, and wallet share. The reports are based on a multi-part consumer study conducted twice a year to explore attitudes and behaviors. They can help your company identify who your customers are, examine the entertainment options they are choosing, and evaluate potential opportunities and risks for your business.

Media-Link — In the quickly changing media landscape, understanding consumer preferences can be a challenge. Media-Link makes it easy to find and leverage that information. You can know audiences by the music artists they follow, the TV shows and networks they watch, the magazines they read, and the Web sites they visit. Based on consumer data collected from our online consumer panel, Media-Link is a bidirectional encyclopedia matching fans of various types of media with the music artists its fans follow. For example, you can pair a music artist with the TV shows his or her fans follow. Use it to create a complete media and demographic profile using any of over a thousand different media properties.

VideoWatch — Look to the only source that constantly monitors the home video market for reliable market research information on market drivers and consumer behavior. VideoWatch® covers purchases of new and previously-viewed titles, store-based and subscription-based rental, pay-per-view (PPV), video-on-demand (VOD), paid digital downloads, and free streaming.

VideoWatch VOD Report — This report tracks what is driving or impeding the growth of Video-on-Demand (VOD) segments across the U.S. It explores and explains the opportunities and threats that over-the-top (OTT) video presents, not only to established Pay TV operators, but also to newer Internet VOD (iVOD) retailers. It also evaluates the impact the convergence of iVOD and Pay TV VOD has on programming and pricing.

VideoWatch Digital — Gain perspective into the rapidly-growing digital video sector with this comprehensive service.  VideoWatch® Digital provides an in-depth look at how consumers are interacting with both paid and free digital movies and TV shows.  This service measures consumer choice for streaming and downloading digitally on an ongoing basis, including where people go and which devices they use to stream and watch digital video.

Fashion

Retail Tracking — Monitor sales of men’s, women’s, and children’s apparel and footwear in department stores, specialty stores, and national chains. You also can use this service to track sales of women’s accessories in department stores and national chains. It delivers the most detailed point-of-sale (POS) information available for the fashion industry to guide your critical business decisions.

Consumer Tracking — Understand who is buying apparel, footwear, and accessories, and how, why, and where they are shopping. Based on market research information from nearly 2 million consumers, the service delivers an unmatched view across all retail channels in the U.S. In Canada, the Consumer Tracking Service focuses on footwear and apparel.

Account Level Reports — These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

Shopping Activity Services — Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

Food & Beverage

Eating Patterns in America — Our annual report, Eating Patterns in America, is the only source of more than three decades of trended information that provides in-depth insight into actual consumption behavior — and, more importantly, how it is changing. EPA examines in-home and away from-home food and beverage consumption, and addresses the impacts of health, nutrition, demographic shifts, and economic factors on consumer behavior related to foods and beverages. Included with purchase is a live presentation by report author, Chief Industry Analyst and Vice President Harry Balzer.

National Eating Trends — National Eating Trends® (NET®) monitors thousands of individuals’ eating habits each year to provide a complete view of food and beverage consumption in the US. This information goes far beyond supermarket scanner and purchase panel data to focus on consumers’ actual eating situations. For nearly 30 years, NET has captured preparation and consumption situations for foods and beverages, reporting on who consumes particular food and beverage products, when and where they consume them, and how they are consumed.  This information can be used in research and new product development as well as in marketing mature brands.

SnackTrack — SnackTrack® is the go-to source for US snack food consumption information. SnackTrack’s ongoing consumer data collection presents a complete picture of snack and convenience foods to help you understand critical trends in behavior, attitudes, and usage. It captures who, when, where, why, and how specific snack-oriented foods and brands are consumed, and examines situational and motivational dynamics that affect snack food consumption. Leading snack and convenience food manufacturers rely on SnackTrack to provide insight beyond conventional purchase databases.

Dieting Monitor — Examine the top-of-mind dieting and health issues facing consumers today. Dieting Monitor helps companies understand dieting patterns, perceptions of dieting and health, and the influence these factors have on consumers. It also reports on awareness of and participation in specific diets, including all of the programs consumers and the media talk about most.

Food Safety Monitor — Understand the strong influence consumers’ food safety concerns can have on your business and your industry. Equipping your company with a clear view of consumers’ food safety worries, this tracking tool provides unprecedented insight into consumers’ food safety concerns, food safety knowledge, and future eating intentions, allowing for strong and strategic decision making.

International Food & Beverage Habits — Get a complete view of consumers’ food and beverage habits, both in-home and away, in Brazil, India, Mexico, and China (“BRIMC” countries). This report reveals the structure of eating and drinking occasions throughout the day and how food and beverage categories fit into those occasions. Based on a consistent survey methodology across these emerging markets and the U.S., this study delivers the insight needed to uncover the most promising opportunities for food and beverage marketers.

Kitchen Audit — An inventory of American kitchens representing a key “ingredient” in recipe development Since its inception in 1993, The NPD Group’s Kitchen Audit study has offered food and housewares manufacturers a comprehensive profile of the foods, beverages, appliances, cookware, utensils, and other cooking materials kept on hand in American home kitchens. It also identifies who uses recipes and where they source them from.

NET Hispanic Study — Explore eating habits of Hispanic consumers, both at home and away from home. The study reveals new details about the cooking, eating, and dining behaviors of Hispanics in the US. It also explores the many segments of the U.S. Hispanic population and their unique characteristics and needs that influence food behaviors, including detail on US Hispanics by country of origin, acculturation, language, and first/second/third generations.

Foodservice

CREST — Since 1981 CREST, NPD’s flagship information service, has been monitoring all aspects of how consumers use restaurants and foodservice. Over 400,000 consumer visits to commercial and non-commercial foodservice establishments are continually and rigorously tracked. CREST arms manufacturers and operators with market dynamics from the consumer perspective, and allows them to monitor the total foodservice industry or examine specific segments, categories, chains, or food items. CREST tracks consumer foodservice usage in Australia, Canada, China, France, Germany, Italy, Japan, Spain, and the United Kingdom. A pilot program is underway in Mexico.  Category and data availability varies by country.

CREST Local Market — See CREST restaurant information broken out across the top media markets in the U.S. This view allows you to benchmark performance and analyze competitive strengths and weaknesses at the local market level. Ask us for a complete listing of the markets available.

CREST OnSite — Four times a year, CREST OnSite reports on consumer dining experiences in the vending, business and industry, secondary school, college and university, recreation, lodging, hospital, senior care, and military segments. Clients receive an in-depth view of what foods and beverages are purchased, where and when they are consumed, how much they cost, and how satisfied consumers were with their dining experiences.

SupplyTrack® — SupplyTrack® is the only monthly point-of-sale service that tracks every product shipped from a critical mass of leading foodservice distributors to each of their operators. It delivers in-depth insights for categories, brands, items, product attributes, and operator segments. Foodservice manufacturers and distributors use this information to view market trends, measure performance, size the market, and develop sales optimization strategies.

ReCount — Know more with ReCount®, a census of commercial restaurant locations in the U.S. and Canada. It includes both chain and independent restaurant locations. Restaurants are categorized by service type and food specialty within the QSR and FSR segments, and by geography, from the national level down to specific unit address.

QSR Market Monitor — This continuous (daily), syndicated awareness, trial, and usage tracker for quick-service restaurant (QSR) operators captures information on what motivates consumers to visit restaurants, delivering in-depth insight into brand/advertising awareness, ad content recalled, ad ratings, cross-chain purchasing, recency of visit, and customer satisfaction.

SalesTrack — Uncover answers with this market benchmarking service for participating chains in North America and Europe. It delivers monthly or weekly reports on total system sales, branded units, and same-store sales trends, based on actual sales data. The SalesTrack suite also includes SalesTrack Weekly and SalesTrack Market.

Convenience Store Monitor — The Convenience Store Monitor helps manufacturers and retailers understand what is selling and who’s buying at convenience stores.  Its exclusive detail includes the unique characteristics of convenience store shoppers, profiles of product categories, and insights into specific chains’ strengths and weaknesses – all of which can be analyzed by dayparts, regions, key channel and demographic metrics.

Home

Retail Tracking — Guide critical business decisions. Companies inform their pricing and marketing strategies by using retail sales data in a wide range of housewares and appliance categories. Information covers all key distribution channels, including online sales, using national data from our Retail Tracking service.

Geo Level Information — Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on our insight into retail sales in specific regions or store groupings using Geo Level information from our Retail Tracking Service.

Weekly Retail Tracking — Monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. This service delivers a clear view of a promotion’s impact during the week or weeks the promotional event occurred. It gives you the flexibility to more effectively analyze sales influenced by holidays, seasons, and even weather events. This service also allows you to analyze actual market price changes with increased precision, so you can better align pricing with drivers, and it enables apples-to-apples comparisons to year-ago time periods.

Account Level Reports — These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

Consumer Tracking — Stay on top of shifting tastes and trends. Take advantage of the only syndicated service that presents a reliable and comprehensive view of the total housewares market from the consumer perspective. Get an unmatched view of who purchased, the reason for the purchase, competitive brand share by retailer, purchase motivators, and customer satisfaction with our Consumer Tracking for housewares, home textiles, and small appliances.

Shopping Activity Services — Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

Mobile

Connected Intelligence — Gain the insight, analysis, and data you need to master today’s revolutionary new connected marketplace. Our industry analysts cover the complete connectivity landscape including market conditions, consumer behaviors, emerging technology, and more. Discover the emergent marketplace with Connected Intelligence’s focused analysis on innovation, adoption, availability, and application.

Mobile Phone Track — Mobile Phone Track delivers detailed insight on current mobile handset trends to help you uncover growth opportunities. Delve into consumers’ purchasing behavior and mindset with monthly, model-level tracking of U.S. wireless handset sales. Companies use this information to analyze sales by manufacturer, brand, retail channel, and wireless carrier so they can track purchase and usage patterns and examine market performance of specific features.

Retail Tracking — Our POS data for mobile accessories has expanded. Coverage now includes all four major U.S. carriers. This unprecedented market view provides the information your go-to-market decisions demand:

• Place bets on the next device launch or measure the execution of current business based on how you and your retailers go to market.
• Evaluate and execute against category, brand, and item performance. For example, mobile phone cases are the largest mobile accessories category – where do you rank?
• Ensure your products are priced properly. Did you know there is potential growth on the higher end of the ASP spectrum? Where do you fit in?

Gauge the importance of attachment rate, which continues to grow. How you forecast for these rates can have a dramatic impact on your business.

Wireless at Retail Report — Analyze the mobile phone market with quarterly reports that cover where and why consumers acquire mobile phones and how acquisition differs by channel and key retailers. Based on Mobile Phone Track consumer data, this report delivers detail on top-selling devices and the channels/retailers consumers consider most important and why, plus complete demographic profiles of consumers shopping in specific channels and retailers.

Office Supplies

Retail Tracking — Unmatched point-of-sale information enabling you to understand market dynamics, partner with retailers, and identify opportunities for growth. We recently added additional retailers to substantially grow our POS footprint, increasing market visibility and providing the most complete and accurate view of the market available. Our Weekly Retail tracking provides the ability to monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. Covering more than 50 office-supplies categories, this service delivers more frequent and more granular insight about what’s happening at the category, subcategory, brand, and model levels.

Geo Level Retail Tracking — New Geo Level Information provides even deeper insight into what’s happening in the markets that matter most to your business — with additional detail by Designated Market Areas (DMAs) or by custom geographies, such as your unique sales territories.  Examine specific distribution measures such as dollar and unit sales rates, pricing, sales per store, how many stores are selling specific products, and more.

Account Level Reports — These reports give retailers and their approved vendors one data set to guide business decision-making and improve results.  Vendors approved by a retailer to purchase their reports will have access to the same data in the same tool and format that the retailer receives, providing the visibility to truly partner with the retailer to drive growth.

Back-to-School Monitor — Answer your critical marketing questions during and after the back-to-school season so you can quickly adjust selling strategies and marketing promotions to capitalize on what consumers are reporting. The Back-to-School Monitor’s data and analysis are based on an online survey fielded weekly from July to September. The study focuses on tracking consumers’ shopping and buying dynamics to deliver insights on the total office and school supplies market, key consumer groups’ shopping behaviors, channel and retailer shifts, influence of school lists in shopping, and how school supplies fit in with other back-to-school purchasing.

Shopping Activity Services — Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

Sports

Retail Tracking — Monitor sales of men’s women’s, and children’s athletic footwear in department stores, athletic specialty/sporting goods stores, and national chains. This service also tracks sales of men’s sports/active apparel in sporting goods stores. It delivers the most detailed point-of-sale information available for the sports industry to guide clients’ critical business decisions.

Consumer Tracking — Understand who is buying sports/active apparel and athletic footwear, and how, why, and where they are shopping. Based on information provided by nearly 2 million consumers who have agreed to provide us with information on their purchasing, usage, and attitudes, this service provides an unmatched view of the marketplace across all retail channels.

Shopping Activity Services– Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

Technology

Commercial Technology

Reseller Tracking — Explore the commercial purchasing of information technology products sold through national corporate resellers and direct marketers. This detailed, monthly market research information identifies the interests of corporate buyers and helps you understand and meet market needs. Our reseller point-of-sale data includes unmatched detail down to the item level.

VAR Tracking — Get a view of what is selling and how much each product is selling for though the dynamic VAR channel.  Leverage monthly sales information that contains three years of historical data and provides views by product, category, brand, item, and attribute

SMB Technology Monitor — Gain access to new B2B insights on anticipated purchase intentions and spending, brand perceptions, and services attached to PCs, networking equipment, storage systems, servers, software, mobile devices, and printers. You can use this information to understand small and medium business (SMB) buying behavior and make informed business decisions related to the commercial market. This quarterly report is based on an online survey of SMB technology decision-makers.

Information Technology 

Retail Tracking –  New technologies and buying behaviors, omni-channel marketing, category migration, and dynamic pricing are driving unprecedented change at retail. Our point-of-sale information from over 900 retailers worldwide tells you what is selling, where, and at what price.

• National sales tracking shows you the total market: your sales and your competitors’
• Geo /store level tracking covers specific regions or store groupings. Information can be customized to your business
• Account Level Reports reveal sales for specific retailers compared to the total market

We can help you answer questions such as:

• How am I doing compared to my competitors?
• What are the key price points, and where do I fit in?
• How does performance differ by region?
• What are the opportunities for growing my category?
• What’s the optimal assortment for driving sales?

Consumer Tracking — Changes in the marketplace have effectively put consumers in charge, meaning it has never been more important to know your customer.  We have nearly 50 years of experience managing consumer panels and collect about 12 million consumer surveys each year to help you stay on top of shifting tastes and trends.

Connected Intelligence — Gain the insight, analysis and data you need to master today’s revolutionary new connected marketplace. Our industry analysts cover the complete connectivity landscape including market conditions, consumer behaviors, emerging technology and more. Discover the emergent marketplace with Connected Intelligence’s focused analysis on innovation, adoption, availability and application.

Toys

Retail Tracking — NPD’s Retail Tracking delivers weekly point-of-sale (POS) tracking information. It’s the only source for competitive, item-level product detail and insight on toy sales trends. This industry resource can help you understand market dynamics, identify opportunities for growth, and partner more closely with retailers. Our POS footprint covers all the major toy retailers to ensure you are working with information that gives a complete view of the marketplace.

You can use it to create a scorecard using common language, obtain accurate and timely information about your competitors, identify assortment opportunities, benchmark pricing, identify new products, and better manage your business. The data includes a global category hierarchy, which you can use to make cross-country comparisons.

This service is derived from un-projected POS data from all major toy retailers. It encompasses about 80% percent of the total traditional toy industry, which covers more than 37,800 global retail doors and

online retailers. The POS data is delivered monthly and weekly

Consumer Tracking — Our Consumer Tracking provides in-depth detail straight from consumers, so you can analyze retailer share, measure category and channel performance, explore consumer demographics, and understand purchase dynamics. Over 12 million surveys annually tell us where consumers shop, what they buy, and how much they pay. The service delivers a comprehensive picture of consumer activity across all retail channels. Its information is aligned with our Retail Tracking hierarchy, allowing for high-level market alignment of our toys consumer data. Toy industry leaders use this robust information to uncover opportunities and create products, messaging, and promotions that appeal to their target consumers.

Account Level Reports — These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

Shopping Activity Services — Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

Video Games

Retail Tracking — Monitor retail sales of PC games and video games hardware, software, and accessories in the US and Canada. The service covers all distribution channels, including online sales. No other market research company offers this level of detail in point-of-sale market information.

Consumer Tracking — Understand who is buying video games and PC games, and how, why, and where they shop. Based on consumer behavior information provided by our online panelists, the service delivers information on purchasing, usage, and attitudes. It delivers an unmatched view of the marketplace across all distribution channels.

U.S. Games Market Dynamics — For an eagle-eye view of the market, this service covers the entire U.S. games industry at the category level. Our new core product for all U.S. games clients, it encompasses market size by segment, key market insights, and analysis of emerging trends. By integrating POS and consumer information, the service provides analysis of delivery method (physical, digital), hardware sales, accessories by type and platform, and gaming content. Its information on content includes new and used physical sales, digital downloads and add-on content, rentals, social network gaming, subscriptions, and mobile games.

Games Consumer Insights Reports — Track awareness, usage, and experiences with established and emerging gaming trends. This is the industry’s first service that measures consumers’ video game acquisition habits in all forms, across all platforms. This ongoing study is the only source for a complete view of how retail, digital, free gaming, and piracy factor into games acquisition.

Video Game and PC Game Subscriptions Reports — Look to these quarterly reports for indispensable information about the market for paid online subscriptions to MMO/PC games, casual gaming websites, and video game console services (Xbox Live Gold). Get the best view of this burgeoning market, with reliable consumer insight from thousands of US gamers age 13 and older who are members of our online consumer panel.

Shopping Activity Services — Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

Juvenile Products:

Our Retail Tracking Service provides the first comprehensive view of the durable juvenile product landscape. We collect point-of-sale information from retailers in the specialty, mass, chain, and online channels, and supplemented with Nielsen data on food, drug, and convenience store purchases. This information, combined with analysts’ industry expertise and prescriptive analytics, provides a 360-degree perspective on durable product categories—travel, safety, feeding, bed and bath, infant entertainment, and furniture—so you can achieve data-driven growth.

Books:

We offer comprehensive sales tracking information about physical and digital book sales in the U.S. NPD BookScan™ is the gold standard in POS tracking for the publishing market. It covers approximately 85 percent of trade print books sold in the U.S., through direct reporting from all major retailers, including Amazon, Barnes & Noble, Walmart, Target, independent bookstores, and many others. Additionally, NPD PubTrack Digital™ is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and the largest U.S. publishers, this service provides unprecedented access to the top 80 percent of the traditionally published e-book market.