The world’s most successful brands turn to The NPD Group to know what is selling, who is buying, and why.
We track more than a trillion dollars in consumer spending a year in the Americas, and more overseas. How?
- Our 1,200 retail partners, representing 165,000 stores worldwide, provide us with POS (scanner) information for thousands of SKUs.
- We collect information from more than 50,000 consumers through NPD’s receipt-harvesting mobile phone app, and we scan more than 2 million active in-boxes for e-receipts through our technology partner, Slice Intelligence.
- We conduct 12 million consumer interviews each year.
The result is an extraordinary collection of information that we combine with nearly a half-century of industry expertise. That’s why NPD Group information is seen as the data of record in more than 20 industry sectors; and it’s why clients, media, the financial community and others see us as the authority on market size and trends in our industries.
With that must-have data at the core, our analytic solutions and advisory services help you better understand your markets and customers; develop, price and market an appropriate product mix; uncover opportunities, manage categories, detect competitive threats, and grow your business.
- Connected Intelligence
- Consumer Electronics
- Fashion Accessories
- Food Consumption
- Office Supplies
- Sports & Leisure Trends
- Video Games
The NPD Group: We can see what others cannot.