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The world’s most successful brands turn to The NPD Group to know what is selling, who is buying, and why.

We track more than a trillion dollars in consumer spending a year in the Americas, and more overseas. How?

  • Our 1,200 retail partners, representing 165,000 stores worldwide, provide us with POS (scanner) information for thousands of SKUs.
  • We collect information from more than 50,000 consumers through NPD’s receipt-harvesting mobile phone app, and we scan more than 2 million active in-boxes for e-receipts through our technology partner, Slice Intelligence.
  • We conduct 12 million consumer interviews each year.

The result is an extraordinary collection of information that we combine with nearly a half-century of industry expertise. That’s why NPD Group information is seen as the data of record in more than 20 industry sectors; and it’s why clients, media, the financial community and others see us as the authority on market size and trends in our industries.

With that must-have data at the core, our analytic solutions and advisory services help you better understand your markets and customers; develop, price and market an appropriate product mix; uncover opportunities, manage categories, detect competitive threats, and grow your business.

Our Industries

The NPD Group: We can see what others cannot.

Tracking Services
The core and essential data every business needs to understand what’s selling, who is buying, and where
Premium Services
More details, more insights to drive decision making across your organization
Modeling and custom research for identifying the drivers of sales and market share and optimizing performance
Advisory Services
Extensive analytical experience applied to multiple data sources to provide a deeper understanding of the competitive landscape

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