Data and Solutions for Better Business Decisions
The NPD Group can help you see what others cannot – the current realities and future possibilities for your industry, your customers, and your business. Through our unique data assets, industry expertise, and analytic solutions, we help you get the right products in the right places for the right people.
The world’s most successful brands trust us to measure performance, predict future performance, improve marketing and product development, and advise on business and consumer trends and market opportunities.
How do we do it? Only NPD combines consumer and retail data with industry expertise and business solutions to give you a winning advantage.
We cover more than 20 industries, with unique information assets, based on:
- Actual point-of-sale (POS) data from retailers, distributors, and foodservice operators
— More than 1,250 retailers, representing 300,000 stores worldwide, provide point-of-sale data to us.
- Millions of receipts through all channels (including e-commerce)
- More than 12 million consumer surveys annually
Unparalleled information, combined with best-in-class data modeling, and industry expertise enable us to go beyond reporting past performance, to also forecast where markets are headed. Our Analytic Solutions division helps our clients improve performance by identifying and targeting buyers, showing dollar value of their brands, and evaluating and guiding pricing and promotion decisions. And our team of industry advisors is available to provide direction to help you navigate the rapidly changing business landscape.
We track spending and have dedicated experts and analysts in more than 20 industries:
- Connected Intelligence
- Consumer Electronics
- Fashion Accessories
- Food Consumption
- Juvenile Products
- Office Supplies
- Information Technology
- Commercial Technology
- Travel Retail
- Video Games
At NPD we’re always innovating. And we believe in the power of numbers. To help our clients solve complex business challenges and reach smarter decisions, we partner with a range of industry leaders to strengthen our offering.