As consumer tastes change and the retail landscape evolves, new business opportunities and threats abound. We offer data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world.
More than 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels. They trust us to benchmark performance, guide strategic decision making, and find the best actions to take regarding pricing, product management, new product innovation, assortment, and customer segmentation.
How Do We Do It?
We have experience in more than 20 industries and offer information on e-commerce and brick-and-mortar sales based on:
- Point-of-sale data from more than 220,000 doors plus e-commerce and mobile platforms
- Millions of receipts from brick-and-mortar and e-commerce
- More than 12 million consumer surveys conducted each year
At NPD we’re always innovating. And we believe in the power of numbers. To help our clients solve complex business challenges and reach smarter decisions, we partner with a range of industry leaders to strengthen our offering.