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Data and Solutions for Better Business Decisions

The world’s most successful brands turn to The NPD Group for unmatched information and insight that gives them a winning business advantage.  With expertise in more than 20 industries, we combine consumer and retail point-of-sale data with analytic solutions to interpret today’s market trends, while anticipating tomorrow’s—so you can get the right products in the right places for the right people.

We’ve been in the business of understanding consumers for more than 50 years. We were the first to bring sales tracking – and game-changing insight – to many industries. Today, we’re the definitive source for sales and market share in more than 20 industries. That’s why clients, media, the financial community, and others see us as the authority on market size and trends in our industries.

We continue to innovate with advanced modeling and analytic services that identify sales and market share drivers– which our clients can optimize for measurable results.  And, we are introducing new research methodologies – like receipt harvesting in our Checkout TrackingSM service– to better understand and address shifting consumer tastes and evolving retail dynamics.

In a world that’s changing at unprecedented speed, our mission is to help you see the current realities and future possibilities for your industry, your customers, and your business. Our people are passionately committed to understanding your company’s intricacies and developing deep and long-term relationships. We journey with you, empowering you with the knowledge and guidance to profitable growth.


We track spending and have dedicated experts and analysts in more than 20 industries:

Tracking Services
The core and essential data every business needs to understand what’s selling, who is buying, and where
Premium Services
More details, more insights to drive decision making across your organization
Modeling and custom research for identifying the drivers of sales and market share and optimizing performance
Advisory Services
Extensive analytical experience applied to multiple data sources to provide a deeper understanding of the competitive landscape


At NPD we’re always innovating. And we believe in the power of numbers. To help our clients solve complex business challenges and reach smarter decisions, we partner with a range of industry leaders to strengthen our offering.

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