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About NPD

We Help You Measure, Predict, and Improve Your Business — Advising Along the Way

As consumer tastes change and the retail landscape evolves, new business opportunities and threats abound. We offer data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world.

The world’s leading companies rely on us to help them measure, predict, and improve performance across all channels. They trust us to benchmark performance, guide strategic decision-making, and improve pricing, product management, new product innovation, customer segmentation, assortment, and sales forecasts.

Our Assets:

  • Point-of-sale data from over 600,000 retail locations, plus e-commerce and mobile platforms
  • Millions of receipts from 150,000 actively engaged consumers, the largest omnichannel panel focused on General Merchandise and Foodservice, covering all channels
  • More than 12 million consumer surveys conducted each year
  • Nearly 8 billion B2B transactions tracked annually in North America
  • Analysts, client development teams, and researchers who deliver data-based insights and forecasts

NPD by the Numbers:



From jeans in Japan to fragrance in France, we provide market information for more than 20 industries across 19 countries. 

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We’re trusted by the world's leading retailers, manufacturers, media organizations, and others as the authority for measuring and predicting market performance in the industries we serve.

Explore How We Help Them

Years of Innovation

We’ve brought many firsts to clients since our founding in 1966. We pioneered point-of-sale tracking in general merchandise categories, and we continue to innovate today—providing our clients the most robust view of the omnichannel marketplace.

Discover Our Recent Breakthroughs

Our People:

We offer opportunities to learn from and collaborate with some of the best in the market research industry. Opportunities abound in client development, operations, technology, research science, product development and management, and corporate functions. Strong benefits, flexible work schedules, and a global outlook are how we do business.

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We will not sell your information. View privacy notice.