The Analytics team works with manufacturer and retailer clients, combining deep insight into purchase dynamics, forward-looking analytics, and high-impact recommendations to give clients confidence that their decisions will drive growth.
Checkout delivers the most comprehensive view of consumer purchase behavior for general merchandise categories. With more than 50 years in tracking sales and market share in general merchandise and foodservice industries, our researchers have developed expertise in classifying your complex product sets. We benchmark our consumer panel with sales data and methodologies widely accepted as the industry standard.
Search All Analytics Careers OpportunitiesInsights In Your Inbox
Subscribe to get a taste of NPD’s industry expertise each month.
We will not sell your information. View privacy notice.
Don’t be afraid and don’t keep your head down
"To succeed at NPD, you have to be willing to take risks. Don’t be afraid and don’t keep your head down. Really look at what new ideas you can offer. Big risks deliver big rewards here!”
© 2021 The NPD Group, Inc. | Privacy Notice | Terms of Use| Do Not Sell My Personal Information