Yujung Kim

Yujung Kim

Account Manager
Sports
South Korea

What attracted you to NPD?

I was attracted to NPD because NPD offers service that is differentiated from other research companies and has a great potential in the market. Also NPD provides global (international) experience by having environment to work with people from all around world and having many global companies as a partner.

What is your background?

At school I studied English Literature for B.A. and M.A. I worked at an English Education company for a couple of years and then I went back to school to study Business (MBA). After MBA, I started to work at one of the largest global market research companies. For first 2 years, I worked as an account manager of global FMCG companies such as P&G, Unilever, Kimberly Clark, etc. And for another 3 years I worked in the automotive sector looking after Asia pacific market for the global automotive companies.

How are you applying your previous work experience at NPD?

I have a good balance of experience with qualitative and quantitative research from the previous work. With NPD’s trackers I try to add qualitative aspects to the results, and our clients appreciate it very much.

Also I have strong experience with operations such as data processing and research science, and it helps me effectively communicate with internal people and (potential) clients.

What is the most interesting/gratifying experience you have had, so far, at NPD?

Working in Sports industry, I always try to develop my expertise in the industry to add more value to the service that we provide to the clients and to give a trust to clients that we are a reliable partner. One time when I met this potential client he asked me several questions and asked for my opinions on both our services and market situations, and thanks to my continuous efforts I was able to reach expectations with my answers. He made a statement that I seem to have deep understanding on industry as well as our service.

How are you helping clients make better business decisions?

I try to put myself in the clients’ shoes. I try to do more than they could expect from us. Instead of just delivering reports or only responding to their requests I provide further and stay alert with changes occurring at their brand and market so I can share the change with clients promptly. I also give guidance on how they can better utilize our service by showing them examples on analysis and what other markets do.

Finally, I try to keep myself connected to clients. Frequent meeting and talking to clients help me notice the needs my clients have and sometime make my eyes open to the new ideas for the client or opportunities in the market.

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