Retail Business Group

The Retail Business Group manages our vital relationships with nearly 400 Retail Partners spanning more than 20 industries. These retailers provide essential data for our services.

We aim to be integral to our clients’ success. The data we provide our industry clients gives them a detailed picture of the market and their place within it. They are searching for ways to improve revenue and market share; they use our information, industry expertise, and thought leadership to achieve their goals.

The definition of “retailer” has changed a lot over the years, to the point where retailers are now much more than simply merchants selling goods to consumers. Today they also can be manufacturers, publishers of content and restaurateurs. At NPD, we are on a journey to provide products and services that support all retailers, both brick-and-mortar and online, no matter how they define themselves.

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