What attracted you to NPD?
My aspiration was strong to join an expert group : NPD teams are passionate about their respective Industries and have a deep knowledge about them. And NPD’s broad range of solutions including POS, Consumer insight and Analytical Solutions make me confident that I have powerful tools to support my clients’ growth.
What is your background?
After graduating in Business Administration, I worked for International FMCG companies in Spain and in France, in Marketing and Sales positions. As a Brand Manager I rolled-out strategic plans : from product development to media planning and in-store promotion. Later as a CatMan I worked together with retailers on optimized assortments and in-store lay-outs.
How are you applying your previous work experience at NPD?
My previous experiences make me sensitive to my Clients’ competitive context and to their business challenges. Being now at NPD I have a precise understanding of the resources that can help them in their strategic decision making.
What is the most interesting / gratifying experience you have had, so far, at NPD?
A client recently told me that an analysis I presented them made them feel the urgency to seize an opportunity in terms of distribution. A task-force was created and my insights were used as a basis for their brainstorm on an action plan, which is now addressed as a prioritary project. It is very rewarding !
How are you helping clients make better business decisions ?
I do my best to provide my clients with a vision of their businesses that somehow completes their own vision on their activity, and also with specific insights in order to offer them new options and possibilities for growth.
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