This is a ten week program designed to give participants an opportunity to broaden their knowledge and develop a solid foundation in the field of market research through a variety of disciplines: consumer research, custom research, quantitative analysis, strategy and broader market insights. The program consists of one week of classroom training followed by placement in a specific business unit, where you will learn the day-to-day responsibilities and activities of that department. The program features senior management speakers, networking events, a performance evaluation, a mentorship program and a business project.
On The Job
You will quickly become an integral member of the team, contributing to real world business challenges with your own day-to-day responsibilities. Regardless of where you are placed, you will have the opportunity to work with internal and external clients.
Your training experience will begin with a one day orientation focused on getting you acquainted to the company and our business. The remainder of your first week will focus on developing the essential knowledge and skills needed for a successful summer. The curriculum includes basic product knowledge, business specific overviews, technical and professional skills training and career development.
A brief description of each of our business units is described below:
Retail is in a state of major transition, and consumers have more options than ever. At The NPD Group, we are at the forefront of helping our clients, the world’s biggest brands and retailers, understand and profit from these changes.
In response to more packaged goods professionals moving into our industries (general merchandise and foodservice), we are seeking individuals with the experience to bring the category management discipline to these industries. Opportunities are available for people who have experience working directly with POS scanner data and consumer panel data in areas such as strategic brand management, merchandising/plan-o-gramming, and promotion planning and evaluation. Ideal candidates have worked at a manufacturer or retailer, using data to develop conclusive insights to drive collaboration and category management applications.
Our constant focus on growth and innovation means there is always opportunity for skilled information technology professionals. We love to meet candidates who are excited by the prospect of exploring, implementing, and maintaining critical technologies across a global company like The NPD Group. We look for a user-experience focus and expertise in database and system development. Due to the nature of our business--helping the world’s leading companies make data-driven decisions by providing unique data assets, industry expertise, and analytic solutions—we also seek candidates who are experienced in the areas of data storage and security. Expanding our clients’ data access and enhancing the tools and technology on which they rely is critical to our business; we value the knowledge and unique skill sets our IT team contributes.
Our Analytic Services Group offers opportunities on a range of professional teams: Custom, Advanced Modeling, Research Science, Panel, and more. Everyone works together closely with the common goal of delivering analytic solutions that help clients predict areas of risk and growth to improve marketing and product development. This group focuses on uncovering sales and market share drivers so leading brands can make winning business decisions. They answer clients’ most pressing business questions, helping companies identify opportunities, evaluate effectiveness of marketing initiatives, develop category forecasts, and optimize pricing.
PRODUCT DEVELOPMENT AND MANAGEMENT
The brands you know and trust across 24 industries depend on us to help them get the right products in the right places for the right people. We give them a winning advantage by providing products and services they can use to measure performance, predict trends, and improve results, advising them to help drive successful growth. Behind those products and services is a knowledgeable, creative Product Development and Management team. Candidates who want to join this team must be curious about finding new ways to answer tough business questions and enhance the information on which our clients rely.
Our Product Development and Management team also develops sophisticated premium services that address clients’ needs at the highest level. And these bright minds always look ahead to uncover white space opportunities where we can broaden our offerings by adding new products and services.
If you’d like to apply to our Summer Associate Program, click here.