This is a world class organization that manages and analyzes extremely large data sets. In this rapidly evolving global digital landscape, the group works with multiple data sources to create the information products of the future. By leveraging the latest technological innovations, following standardized production processes, and focusing on continuous improvement, this group transforms raw data into user-friendly formats that our customers rely on in order to grow their businesses.
The Global Technology team makes the data collection, transformation, and delivery processes possible across the organization. They process and analyze consumer and point-of-sale data, applying dictionary matching, machine learning, suppression, calibration, projection, and other rules to produce the data sets. The group also develops and maintain software to access, manipulate, and present our data to clients.
Insights In Your Inbox
Subscribe to get a taste of NPD’s industry expertise each month.
We will not sell your information. View privacy notice.
"At NPD we strive to make sure everything we send to clients --and out into the world -- is correct and delivered on time."