Felix Letfuss

Felix Letfuss

Sports Account Manager
Euro Sport

What attracted you to NPD?

I was a working student at NPD during my studies for the Master’s degree some years ago. At the time, I attended several client presentations and realized that the work my boss was doing was directly translated into business decisions of clients. It was amazing to see the results in the shops and stores. I also recognized the immense reputation of NPD in the industry. It was fascinating to see the intensity with which clients are working with the insights, solutions and consultancy NPD is providing. After I finished university, there was unfortunately no vacancy in the Sports team, but I always kept contact with my former boss and it paid off! I am very glad to be back and work in an amazing team with highly interesting and challenging clients.

What is your background?

I studied International Controlling & Finance (BA) and Strategic Management & Marketing (MA), which expresses my high affinity to numbers, strategic decision making within corporations and an international background. In my previous job I was responsible for developing a new product category within a business of Germany’s largest distributor of telecommunication products. Unfortunately, I did not have a lot of insights and data about the market I was planning to develop. It was very challenging and took a lot of effort to finally successfully build up the new category. All this fostered my will to rejoin the market research industry and NPD.

How are you applying your previous work experience at NPD?

I am applying my knowledge of the mechanisms within the retail business, as well as the need to have market insights in order for a company to be able to make profound business decisions on a daily basis. Both is crucial when servicing and developing clients in the dynamic Sporting Goods Industry.

What is the most interesting/gratifying experience you have had, so far, at NPD?

This was at a client presentation, when I introduced our new measures available in the Footwear Point-of-Sale Panel. Initially planned as a short introductory part at the end of the presentation, the new insights about the distribution and velocity became the most enthusiastically discussed point in the agenda. Given the immense interest in this new dimension of data and insights, I immediately planned and conducted trainings with all category leads.

How are you helping clients make better business decisions?

I am in close dialogue with my clients. This makes me be aware of their current pains and challenges. Focused on these, I am continuously digging in my Consumer and PoS data in order to find and realize solutions and spot out opportunities of growth for my clients. With these fact-based insights, my clients are able to make informed and better business decisions.

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