Clarins USA Caroline Pieper-Vogt Senior Vice President of Group Business Development Clarins USA
"One of our primary uses of NPD data is to understand trends in the beauty business..."
Coty Prestige Dennis Keogh, Senior Vice President of U.S. Marketing Coty Prestige
“NPD’s information has revolutionized our ability to view the marketplace..."
Hamilton Beach Jill Gaynor, Senior Director, Business Development Hamilton Beach
"With both consumer panel and point-of-sale data available to us, NPD provides one of the broadest views of what’s really going on in the marketplace, especially for durable products..."
Jones Apparel Group David Melnick Vice President, Consumer Marketing & Research Jones Apparel Group
“Without it, there’s almost no way to gauge your brand’s performance relative to the overall market...”
Shell Lubricants Suzanne Clerkin Brand Manager Shell Lubricants Americas
"NPD maintains updated information on industry trends and important economic changes that affect our customers. We are able to use this information to plan and focus our business in growth segments..."
Taco Bell/Yum Brands Tom Wagner Vice President, Consumer Insights Taco Bell/Yum Brands
"NPD data allows us to peel back from the average statistics to find data about mode, daypart, and household demographics like age and income - that’s where the real insight comes from..."
Warner Music Group Simone Pierce-Harding Market Research Director Warner Music Group
“WMG really values NPD’s integrity, sound methodologies, transparency, and above-the-board answers with respect to any concerns that may arise...”